Growth Marketer
STRIDER, LLC
Job Title
This is the job title provided above.
Job Description
This job involves owning the go-to-market (GTM) strategy and prioritization, identifying the highest-leverage motions to build or transform in partnership with marketing and the GTM Engineer. You will shape the AI-driven growth playbook, covering AI search visibility, signal-based personalization at scale, and AI-powered demand generation across organic, inbound, and outbound channels. Additionally, you will define the ideal customer profile (ICP), segmentation, and enrichment strategy, turning raw data into sales-ready, signal-to-action intelligence alongside the GTM Engineer. You will also design a multi-channel prospecting strategy, covering sequencing, messaging, channel mix, and testing across outbound and inbound motions. Furthermore, you will set account-based marketing (ABM) and paid media strategy, defining audience targeting across channels and connecting ad engagement to pipeline data. Finally, you will adapt proven, AI-driven growth playbooks to fit our market and product, partnering closely with the GTM Engineer, translating strategic direction into clear priorities and specs while they handle execution.
Must-haves
The following must-haves are required:
- 4+ years of growth marketing experience, ideally in a B2B context
- Experience building and leading personalized, AI-driven growth programs
- Experience with ABM Strategy
- AEO/GEO knowledge
- Expertise in demand gen and marketing ops
- Ability to partner closely with technical builders (e.g. GTM Engineers), setting priorities and specs for them to execute
- Ability to test strategies quickly and iterate rather than over-specifying
- Deep understanding of how AI is reshaping growth and marketing (e.g. AEO, personalization at scale, agentic workflows, de-anonymization-driven outreach)
- Deep understanding of sales, marketing, and revenue processes, and what GTM teams actually need from their systems
- Strong communication skills in both spoken and written English
Nice-to-haves
The following nice-to-haves are preferred:
- Startup experience
- Experience building or scaling a growth function in a high-growth environment
- Basic technical or scripting knowledge to communicate effectively with the GTM Engineer
- Familiarity with CRM tools (e.g. Salesforce, Hubspot) and how growth strategy connects to pipeline data
- Bachelor's Degree in Marketing, or equivalent
Vacancy posted 19 hours ago
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