Senior Lifecycle Manager

Role Description

As the Senior Lifecycle Marketing Manager (Emerging Products) at Upstart, you will own and scale lifecycle marketing for new and growing products, including Cash Line, Upstart’s new, always-on line of credit product. You will design and optimize end-to-end customer journeys—from cross-sell and activation through retention, re-engagement, and winback—within a mobile-first experience. You may also be called on to support additional emerging products as they launch and scale.

• Own lifecycle strategy and execution across the full customer journey, including cross-sell, activation, retention, re-engagement, and churn winback.
• Drive growth for Cash Line through mobile-first lifecycle programs, leveraging push notifications, in-app messaging, email, and SMS.
• Design and optimize multi-channel journeys that improve key metrics such as conversion, engagement, retention, and revenue.
• Define detailed campaign requirements, including audience segmentation, trigger logic, and channel orchestration, in partnership with Product and Engineering.
• Build and execute a hypothesis-driven experimentation roadmap across lifecycle stages, and translate results into actionable insights.
• Analyze performance across campaigns and lifecycle stages, and communicate results through regular reporting (weekly, monthly, quarterly) with clear insights and next-step recommendations.
• Partner cross-functionally with Product, Analytics, Engineering, and Creative to improve the end-to-end customer experience.
• Develop and maintain reporting frameworks and dashboards to measure lifecycle performance and inform prioritization.
• Support lifecycle strategy and execution for additional emerging products as they are introduced.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience).
• 4+ years of experience in lifecycle marketing, CRM, or retention marketing roles.
• Hands-on experience building and executing lifecycle campaigns using a marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud).
• Experience designing and analyzing A/B or multivariate tests, including defining success metrics and interpreting results.
• Proficiency in data analysis using spreadsheet tools (e.g., Excel or Google Sheets) and familiarity with BI tools (e.g., Looker, Model).

Requirements

• Experience managing lifecycle marketing across multiple stages of the customer journey (e.g., acquisition, activation, retention, winback).
• Experience designing lifecycle strategies for mobile app experiences, including push notifications and in-app messaging.
• Knowledge of customer data platforms (CDPs) and event-driven marketing systems, we use Hightouch.
• Ability to translate complex datasets into clear insights that inform marketing strategy.
• Experience working cross-functionally with Product, Engineering, and Creative teams on campaign execution.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
• Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
• Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose.
• Health Savings Account contributions from Upstart for eligible plans.
• Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage.
• Paid time off, sick and safe time, and company holidays.
• Paid family and parental leave to support caregiving and major life moments.
• Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving.
• Employee Assistance Program (EAP) offering mental health support and life-centered resources.
• Financial wellness resources, including access to financial planning tools and a financial concierge service.
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you.
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from.
• Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs).
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).