Lead Development Representative

Lead Development Representative

The Lead Development Representative will support business growth by expanding a provider network across behavioral health and specialty pharmacy markets. You will own an assigned geographic territory, identifying prospective healthcare organizations, researching decision-makers, and developing new business relationships. Through strategic prospecting, outbound outreach, and CRM data analysis, you will generate qualified opportunities for the Business Development team. You will work closely with Business Development Directors to qualify leads, strengthen the sales pipeline, and execute territory growth strategies. The role combines market research, relationship development, data management, and sales coordination in a healthcare-focused environment. Your work will help connect providers with specialized pharmacy services designed to improve medication adherence and patient outcomes. This is a remote opportunity with occasional travel for in-person collaboration and business requirements.

Accountabilities

• Territory Development and Lead Generation
• Own and develop an assigned geographic territory, identifying opportunities for provider network expansion.
• Research provider offices, physician practices, behavioral health organizations, and referral sources to identify prospective accounts.
• Identify physicians, healthcare providers, office managers, and other key decision-makers using HubSpot, LinkedIn, Google, provider websites, and additional research tools.
• Build relationships with prospective providers through outbound phone calls, email campaigns, and virtual outreach.
• Qualify leads and develop a healthy pipeline before transferring opportunities to Business Development Directors.
• Segment and prioritize prospective providers based on territory strategy, market fit, and growth potential.
• Consistently develop new provider relationships to support long-term territory growth.
• CRM Research and Data Management
• Conduct extensive CRM data mining to uncover opportunities within existing and prospective accounts.
• Research, validate, and enrich provider contact information to improve prospecting effectiveness.
• Maintain accurate CRM records by updating information, merging duplicate accounts, and ensuring data integrity.
• Monitor CRM activity and pipeline trends to identify warm leads, re-engagement opportunities, and potential areas for territory expansion.
• Sales Partnership and Pipeline Coordination
• Partner with Business Development Directors to execute territory growth strategies and advance qualified opportunities.
• Coordinate introductions and ensure smooth handoffs of qualified leads to the appropriate business development team members.
• Share provider insights, market intelligence, and competitive feedback to support sales planning.
• Track pipeline activity, outreach efforts, and lead generation metrics to monitor performance and identify opportunities for improvement.

Requirements

• Bachelor's degree preferred; equivalent relevant professional experience will also be considered.
• At least 2 years of experience in lead development, sales development, business development, provider outreach, or inside sales.
• Experience using CRM platforms to manage prospecting activities, track leads, and maintain accurate customer and account information.
• Hands-on experience with HubSpot is strongly preferred.
• Strong research capabilities, including the ability to identify decision-makers, build targeted prospect lists, and assess potential business opportunities.
• Excellent written and verbal communication skills, with confidence conducting outbound calls, email outreach, and virtual prospecting.
• Strong organizational, follow-up, and time-management skills.
• Ability to work independently, manage an assigned territory, and maintain consistent prospecting activity.
• Pharmacy industry experience preferred; healthcare or other provider-facing experience will also be considered.
• Experience engaging physician offices, behavioral health organizations, or other healthcare providers.
• Familiarity with CRM data mining, contact enrichment, data validation, and duplicate account management.
• Experience using LinkedIn Sales Navigator, ZoomInfo, Apollo, or similar prospecting and lead research tools.
• Ability to collaborate effectively with Business Development colleagues and contribute to shared sales goals.

Benefits

• Competitive base salary: USD $100,000 annually, plus a 10% bonus.
• Health coverage: Medical, dental, and vision insurance.
• Insurance protection: Life insurance and long-term disability coverage.
• Retirement savings: Access to a 401(k) program.
• Paid time off: Paid vacation and holidays.
• Remote flexibility: Remote working arrangement, with occasional travel to the Hunt Valley, Maryland headquarters for meetings and business needs.
• Professional impact: Opportunity to contribute to provider network growth and support pharmacy services focused on behavioral health, medication adherence, and improved patient outcomes.