Account Director, Client Experience (Sports & Entertainment)

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We’re looking for an Account Director to help lead the business for one of the world’s most iconic brands.

This is a role for someone who can quarterback big, integrated work while keeping one foot firmly planted in culture. You’ll lead the day-to-day execution, manage client relationships, bring together teams across earned, social, creative and strategy, and help turn ambitious ideas into programs that get people talking.

With work firmly cemented in the world of sports and entertainment, being culturally plugged in isn’t a bonus. It’s part of the job. You should know the sports stories dominating conversation, the entertainment moments taking over social, the memes that suddenly seem to be everywhere and the creators, personalities and platforms shaping what people care about.

You should also know how to translate all of that into opportunities for a brand — and then help rally clients, agency partners and internal teams to actually make them happen.

What You’ll Do

• Help quarterback the business, owning day-to-day client communications and relationships, and keeping agency partners and internal teams aligned, informed and moving toward great work together.
• Put the brand in culture. Help identify opportunities across sports, entertainment, music, fandom, media and internet culture where the brand can credibly show up and make an impact.
• Be the client’s go-to. Build trusted relationships with day-to-day clients and become the person they call to for updates, a solution to a problem or a gut check on an opportunity.
• Execute integrated campaigns, bringing them from idea to reality. Help manage everything from creative development to earned media execution.
• Know the business, not just the brief. Understand your clients’ brand, marketing priorities and business challenges well enough to proactively identify where we can add value.
• Know fandom. Understand the personalities, traditions, rivalries, rituals, memes and behaviors that make sports bigger than what happens on the field.
• Think social-first and earned-forward. Understand what makes an idea travel across TikTok, Instagram, YouTube, podcasts, creators, traditional media and whatever comes next.
• Keep the trains running. Manage complex timelines, budgets, scopes, staffing and deliverables while maintaining a high bar for the work.
• Grow great teams. Mentor rising talent, give clear direction and feedback, and create an environment where people are excited to bring forward ambitious ideas.

You Are

You’re an account leader, but you’re also a culture junkie.

You genuinely love sports. You follow the biggest games, athletes, personalities, storylines and fan conversations because you want to — not because they're on the client calendar.

You’re equally plugged into entertainment and internet culture. You understand what people are watching, sharing, debating and obsessing over — and you’re constantly thinking about whether there’s a smart way for your client to be part of it.

You understand the modern media landscape and know that influence can come from ESPN or TikTok, a national newspaper or a niche newsletter, a celebrity or a creator with an extremely passionate following.

But being culturally fluent is only half of the equation.

You’re also exceptional with clients and excel in managing integrated teams. You can walk into a meeting and immediately set the tone. You’re extremely organized and can seamlessly navigate client and agency questions, pushes or problems. You’re constantly looking beyond the immediate assignment to understand what else the client needs, where the brand could go next and how the agency can help get it there.

What We’re Looking For

• 7+ years of experience in PR, communications, integrated marketing or related fields, with experience leading major consumer brands.
• A genuine passion for sports, entertainment and culture — this is essential to the role, not a nice-to-have.
• Strong knowledge of major U.S. sports and, just as importantly, the fan cultures surrounding them.
• Proven experience execution large, integrated campaigns.
• Experience managing client relationships and becoming a trusted counselor to marketing and communications leaders and partners.
• Strong fluency across the modern media ecosystem — earned media, TikTok, Instagram, YouTube, podcasts, creators, newsletters and emerging platforms.
• Experience navigating complex Integrated Agency Teams and bringing together multiple agencies, disciplines and stakeholders around a shared vision.
• Comfort managing complex budgets, scopes, staffing plans and financials.
• Strong judgment and the ability to provide clear client updates and counsel when timelines are tight and information is imperfect.
• Sharp writing skills, strong attention to detail and the ability to make complicated things feel simple.
• A collaborative leadership style and a track record of working in and growing high-performing teams.

Salary Range: $100,000 - $130,000.