Director of B2B Activation

Role Description

We are seeking a Director of B2B Activation to lead Rula’s Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine. This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks. You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale. In detail, this role will be responsible for:

• Increasing marketing-attributable patient starts and building scalable systems with repeatable playbooks.
• Defining data-driven strategy for marketing touchpoints from commercial referral audiences (Health Plans, Employers, and Primary Care Providers) to maximize patient starts.
• Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product, and analytics teams.
• Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts.
• Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools.
• Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale.

Qualifications

• 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations.
• Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality.
• Demonstrated cross-functional influence and high-quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams.
• Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent.
• Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution.

Requirements

• 3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company.
• Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space.
• AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours.
• “Player-coach” experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy.

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in the United States, currently not hiring in Hawaii).
• Attractive pay and benefits with full transparency of pay ranges regardless of where you live in the United States.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access to start saving for your future.
• Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care (for most employees).
• Paid parental leave available for all parents, including birthing, non-birthing, adopting, and fostering.
• Employee Assistance Program (EAP) supporting your mental and physical health.
• Quarterly department stipend for fun team-building activities or in-person gatherings.
• Community and employee resource groups to celebrate employee identity and lived experiences, fostering a sense of community and belonging for all.
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.
• Wellness at Rula program with year-round wellness initiatives and a $50/month wellness stipend.