Founding SDR Lead for an AI-powered lifestyle coaching company

Founding SDR Lead

FitMate is the lifestyle layer for weight loss that makes GLP-1 treatment work - and delivers on its own without it. Every member gets a dedicated 1:1 certified coach across both nutrition and strength, made affordable by AI that watches every meal and every workout, so the coach steps in the day someone drifts rather than at the next session.

It's the founder's 2nd startup mixing human and AI to make human services more accessible (first one sold post-Series A).

We're funded and trusted by clients, medical providers and employee benefits platforms.

We're looking for a Founding SDR Lead to own outbound end-to-end, working closely with the founder: build the system, fill the pipeline, book the meetings, and chase every one of them through to a decision.

Everyone who pays for weight loss and isn't getting the results.

Our buyers all have a version of the same problem: they're funding GLP-1 drugs and weight-loss benefits, and the spend is outrunning the outcome, including:

• Self-insured employers
• Benefits brokers, consultants and TPAs
• Employee benefits and lifestyle-spending platforms
• Direct primary care and risk-bearing provider groups

Build the machine, then run it.

• Write and run multi-channel sequences email, LinkedIn, and SMS for event and opted-in follow-up personalized from real account signals.
• Cold-call leads
• Book qualified meetings
• Work the pipeline so deals keep moving a planned next touchpoint on every open conversation, re-engagement for anything that's gone quiet, nothing untouched and nothing forgotten.
• Build the marketing plan that keeps leads warm between conversations a newsletter, LinkedIn posts, the occasional genuinely useful thing.