Digital Campaign Specialist

Role Description

The Digital Campaign Specialist supports and executes multi-channel digital marketing campaigns within an internal digital agency environment. This role focuses on high-quality, timely delivery across the digital customer journey, including web, email, search, and digital advertising. The position collaborates with U.S. and global stakeholders to implement campaign assets that drive brand awareness, engagement, and demand. This is a primarily remote contractor role requiring proximity to the Malvern, PA area and operates during standard business hours.

• Support end-to-end execution of multi-channel digital campaigns, including:
  • email marketing
  • webpages
  • search (organic and paid)
  • digital advertising
• Consult on customer journey design, channel mix, and campaign artifacts
• Build and implement landing pages, emails, forms, redirects, and campaign coding
• Coordinate campaign launches, content publishing, and A/B testing
• Ensure quality, accuracy, and timely delivery of all campaign components
• Collaborate with marketing, business, digital channel, and social media stakeholders
• Prepare campaign rollout documentation and coordinate feedback and optimizations
• Monitor campaign performance and recommend data-driven improvements

Qualifications

• Bachelor's degree in Marketing, Digital Communications, Information Science, or related field
• 3-5 years of experience in digital marketing and campaign execution
• Strong experience with multi-channel campaign management and digital platforms
• Hands-on knowledge of email demand generation, search marketing, digital events, web design, and CMS tools
• Preferred experience with Eloqua, Percolate, and CMS platforms
• Highly organized, detail-oriented, and able to manage multiple projects under deadlines
• Strong analytical, communication, and stakeholder management skills
• Ability to work independently and apply digital marketing best practices effectively