Associate Director, Performance Creative

About the Role We’re hiring a Director of Growth creative to lead the intersection of brand and performance—owning how our brand shows up across high‑impact, high‑volume channels like UA, ASO, SEO, CRM, and social. This role combines creative direction, copy leadership, production oversight, and creative operations. You will be responsible for turning Bumble’s brand portfolio into a scalable system that drives measurable growth. You’ll co‑lead a multidisciplinary team across copy, design, and production, while partnering closely with Growth, Product Marketing, Brand, and external partners. This is a builder role. You are expected to bring structure, increase velocity, and elevate creative into a core growth lever. What You’ll Own Brand x Performance Creative Direction Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social) Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance Build creative systems that allow brand to scale across high‑volume testing environments Set and maintain a high bar for both storytelling and conversion‑driven creative Concepting & Copy Leadership Lead development of insight‑driven concepts rooted in audience behavior, platform nuance, and performance data Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social) Establish repeatable frameworks for messaging, hooks, and narratives that can scale globally Act as final approver on key creative output Performance Creative Strategy (UA, ASO, SEO) Translate growth goals into channel‑specific creative strategies and testing roadmaps Partner with UA and analytics to identify performance drivers, gaps, and optimization opportunities Build scalable testing systems across formats, audiences, and markets Ensure creative is continuously iterated based on real performance data Production & Execution Oversee the full lifecycle of creative production: briefing, concepting, creator sourcing, production, post, and delivery Manage high‑volume output across paid and owned channels Own agency and creator relationships where applicable Step in hands‑on when needed (copywriting, scripting, creative problem‑solving) Creative Operations & Resourcing Own intake, prioritization, and resourcing across brand and performance requests Build systems for capacity planning, sprint management, and workflow visibility Identify and implement process improvements, tooling, and AI integrations to increase efficiency Ensure the team can operate at scale without burnout or bottlenecks Team Leadership Manage and develop a team across copy, design, production, and creative ops Create a high‑performance culture focused on speed, accountability, and quality Provide clear direction, feedback, and growth paths for team members Balance hands‑on support with strategic leadership Cross‑Functional Leadership Serve as the primary creative partner to Growth, PMM, Brand, and Lifecycle teams Intake and refine briefs, ensuring clarity and strategic alignment Triage work based on impact, urgency, and resource availability Communicate trade‑offs and priorities clearly to stakeholders Executive Communication Present creative strategy, performance insights, and brand direction to senior leadership Translate creative output into business impact and growth outcomes Build trust in creative as a structured, scalable growth driver What You Bring 8+ years in creative roles, with experience spanning both brand marketing and performance/growth Strong copy background with proven ability to lead messaging across multiple channels Deep experience in performance channels (UA, paid social, ASO, SEO/landing pages, CRM) Proven track record of leading high‑output teams and improving creative operations Experience building scalable creative systems, not just one‑off campaigns Strong production experience (UGC, creator ecosystems, agencies, in‑house pipelines) Highly organized, systems‑oriented thinker who thrives in fast‑paced environments Ability to balance brand integrity with performance demands—without defaulting to either extreme Strong cross‑functional collaborator with experience managing complex stakeholder environments Confident presenter with experience influencing senior leadership Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non‑binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc). #J-18808-Ljbffr Bumble