Senior Business Intelligence Analyst

Role Description

As our Senior Business Intelligence Analyst you will be a hands-on, individual-contributor role within Avalara's Global Analytics and Insights organization. Your primary focus will be on Marketing, connecting marketing activity to downstream outcomes like pipeline, revenue, and retention. You must also have the ability to pivot into other areas of the business, pick up unfamiliar problems quickly, and turn data into clear answers wherever they're needed.

• Help create a more reliable pipeline forecast.
• Develop a clearer understanding of demand generation and the customer journey.
• Influence marketing strategy and investment decisions through data-driven insights.
• Support ongoing decision-making and reduce manual effort across the organization by delivering AI-driven solutions.

This is a remote position within the United States. We do not provide sponsorship for this position.

Qualifications

• 5+ years of experience in business intelligence, analytics, or a related data-focused role.
• Marketing analytics experience, with the ability to pivot across different subject areas and quickly adapt to unfamiliar problems.
• Experience with funnel metrics, conversion rates, NRR/GRR, the marketing-to-sales handoff, customer journey analysis, and attribution methodologies.
• Advanced SQL skills, with experience in data modeling and validation, and proficiency in dbt and Git.
• Proficiency with BI tools such as Power BI, Tableau, or similar platforms.
• Practical experience or readiness to use AI tools (e.g., Glean, Claude) to accelerate analytical workflows.

Requirements

• Connect top-of-funnel activities to downstream outcomes, including pipeline creation, bookings, and ARR across customers.
• Partner across Marketing, Sales, Finance, Product, and Operations to build a shared, defensible view of results.
• Build modeled datasets, dashboards, and monitoring frameworks for important performance metrics.
• Troubleshoot data quality issues and ensure new processes and changes are reflected correctly in the data.
• Analyze performance and trends, surfacing shifts, quantifying ROI, and recommending ways to improve spend and conversion.
• Flex across subject areas as priorities shift and communicate findings to a range of audiences, including leadership.
• Use AI tools, such as Glean and Claude, to speed up reporting.

Benefits

• Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and organizational culture.

Company Description

Avalara is defining the relationship between tax and tech. We’ve built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

• We’re bright, innovative, and disruptive, capturing our quirky spirit and optimistic mindset.
• We empower our people to win and have been different from day one.