Digital Marketing Specialist

Location: Hybrid with 3 days remote and 2 days mandatory in office. Candidates must be local to the Columbus area; fully remote options are NOT available. Position Type: Full-time, W2 Contract (40 hours/week) Duration: ASAP - December 31, 2026 (potential for extension) Compensation: $30.00 - $32.00 / hour (max) Cella is seeking a Digital Marketing Specialist for our client, a leading organization in healthcare services and products. If you thrive on bringing digital assets to life, love optimizing user experiences, and have a strong foundation in Content Management Systems, this role is for you! You will act as a digital subject matter expert, collaborating with cross-functional teams to build, manage, and optimize impactful marketing assets. Responsibilities Asset Creation & Maintenance: Building and maintaining digital marketing assets, including templated banners, landing pages, and messages using Adobe Experience Manager (AEM). Subject Matter Expertise: Serving as the go-to SME for AEM and other core digital marketing tools. Cross-Functional Collaboration: Partnering with marketing teams to translate project requirements into effective digital solutions, and aligning on-site user experiences with broader omnichannel marketing strategies. Request & Project Management: Triaging and managing incoming production requests in Workfront, ensuring timely completion, strict adherence to brand standards, and proper task tracking. Optimization & Tracking: Partnering with stakeholders to ensure revenue tracking functions correctly, while optimizing content for SEO and the overall user experience. Workflow Enhancement: Reviewing, documenting, and improving existing workflows to elevate execution standards across internal teams and vendor partners. Troubleshooting: Actively diagnosing and resolving technical issues related to digital content display and functionality. Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field. Professional Experience: 5+ years of experience in digital marketing and content management is preferred. CMS Expertise: Proficiency in Adobe Experience Manager (AEM) is highly preferred, though comparable CMS experience will be accepted. Optimization Tools: Hands-on experience utilizing Adobe Target for digital optimization and personalization. Project Management Tools: Strong project management skills, with professional experience using Workfront and familiarity with Jira (or similar tracking systems). Technical & SEO Skills: A solid foundational understanding of HTML and CSS, alongside a strong knowledge of SEO best practices. Core Competencies: Proven ability to manage multiple projects simultaneously, maintain a sharp attention to detail, meet tight deadlines, and demonstrate excellent problem-solving skills. Industry Compliance: Prior exposure to working within a regulated, compliance-driven environment is a major plus (the team is flexible on industry background and willing to train on specific protocols).

JOBID: 062026-135701

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact View email address on click.appcast.io. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Cella