Demand Generation Manager
Virtual Vocations Inc
Seeking a highly experienced Demand Generation Manager, Email Campaigns, to strategically own and scale email and lifecycle marketing programs in a full-time capacity, focusing on architecting nurture ecosystems that convert prospects into revenue while collaborating closely with cross-functional teams. Key responsibilities: Own the strategy and execution of end-to-end email and lifecycle marketing programs, designing sophisticated nurture pathways aligned to buyer stages Serve as the in-house expert on Oracle Eloqua, managing system architecture and optimizing complex program canvases and lead scoring models Write high-performing email copy and develop testing frameworks to enhance engagement and conversion across all funnel stages Required qualifications: Bachelor's Degree or equivalent experience preferred Typically 8+ years of experience in demand generation or digital marketing, with a focus on lead generation and nurturing Advanced knowledge of Oracle Eloqua and marketing automation architecture Proven experience in building complex, high-performing nurture programs Exceptional writing skills with a strong understanding of messaging that drives action across the buyer journey
Vacancy posted 4 days ago
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