Admissions and Marketing Director

Job Description

Job Description

** This position is located at Gastonia Health & Rehab Center - 1770 Oak Hollow Road, Gastonia, NC 28054 **

Join a team where compassion meets excellence in a skilled nursing facility - we're dedicated to delivering heartfelt care and making a meaningful difference in every patient's life!

We’ve been recognized by Newsweek and Plant-A Insights Group as one of America’s Most Admired Workplaces for 2026!

Advantages:

• Flexible Pay Options – Choose On-Demand Pay and get paid as soon as tomorrow for work done today or opt for our Weekly Pay schedule!

• Positive, Family-Like Atmosphere – Work in a fun, supportive environment where teamwork and care go hand-in-hand.

• Generous PTO & Benefits – Enjoy a comprehensive benefits package designed to support your well-being and work-life balance.

• Career Growth Opportunities – Take advantage of our Loan and Forgiveness program as well as other educational programs to advance your nursing career.

• Strong, Stable Leadership – Join a team led by experienced managers who are committed to customer service excellence and staff development .

Benefits and Perks*:

• DAILY Pay!

• Benefit eligibility the first of the month following 30 days

• Comprehensive benefit packages including medical, dental, and vision, and more. Health Savings Account available with employer contribution.

• 401K through Fidelity

• Employer-paid life insurance (FT employees)

• Robust Employee Assistance Program

• Generous Paid Time Off (PTO)

• Educational, leadership, and tuition opportunities

• Various discount programs offered, including discounted childcare programs through KinderCare

• Wellness programs offered through WebMD

• Employee recognition programs

• Culture of employees creating an IMPACT!

Position Summary:

The primary purpose is to manage the customer flow, admissions process, and marketing program for the community. Responsibilities include guiding the marketing program which ensures strong customer, referral, and payer satisfaction, appropriate market penetration, positive public image, and maximization of community profitability and census goals.  

Education and Qualifications:

• Cultivating/Maintaining professional relationships in the local health care markets

• Generate referrals for services by building relationships with hospitals, physicians, independent and assisted living facilities and other community resources

• Coordinates tours, admissions, insurance verifications & pre-certs

• Community outreach activities such as health fairs, wellness checks, and caregiver support groups

• Regular marketing calls and visits will be made to referral sources to increase the number of referrals and admissions.

• Facilitates admissions decisions, and ensure a positive admission experience for customers and families

• Extraordinary customer service to both external and internal customers. External customers would include referral sources, patients, and their families. Internal customers would include supervisors, clinical & non-clinical staff members, pharmacies, and suppliers

• Minimum of three (3) years’ experience working in a healthcare setting.

• High school diploma or equivalent

Shift & Wage:

• Full-Time Opportunity Available 

• Shifts Needed: Days

• Wage: Negotiable

*Program details can vary amongst buildings. Please see HR for the facility-specific benefit plans.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their actual or perceived gender, race, color, national origin, religion, disability, age and military or veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.