Operations Assistant

Job Description

Job Description

About the Role

360 PT & Wellness is physical therapy and wellness practice serving the Dallas/North Texas area, specializing in pelvic health physical therapy, orthopedic physical therapy, and wellness services including functional medicine and regenerative therapy services.  We're growing fast and are looking for a detail-oriented, punctual, proactive Operations Assistant to keep our business running smoothly behind the scenes.

This is an in-person role that touches nearly every part of the business — from patient scheduling and insurance verification to marketing execution and client follow-up. If you love systems, are attentive to detail, organized, are functional, have excellent customer service skills, thrive on variety, and want to be a true right hand to a growing practice owner, this role is for you.

What You'll Own:

Patient Operations & Scheduling:

• Schedule and manage patient appointments across our service area.
• Verify insurance eligibility and benefits for incoming patients.
• Fax plans of care and handle associated clinical admin tasks.
• Follow up with current and past clients to support continuity of care.
• Send birthday cards and other touchpoints to maintain client relationships.

Sales & Lead Development:

• Act as a Sales Development Representative (SDR): follow up on warm, cold, and lapsed leads.
• Manage and respond to inbound inquiries from Instagram, Facebook, the website, and Stan Store.
• Support workshop enrollment and coordinate logistics for live events.

Marketing & Content Operations:

• Run and manage paid ads (Instagram/Facebook) - setup, monitoring, and reporting.
• Deliver marketing materials to local referring partners.
• Execute weekly email marketing campaigns using GoHighLevel (GHL).
• Send newsletters and maintain the subscriber list.
• Build and update funnels and landing pages in GoHighLevel.
• Assist with setting up and promoting workshops and digital product launches.
• Create graphic design assets including social media, marketing materials, and promotions.
• Record and edit video content optimized for social media platforms (Instagram Reels, etc.).

What We're Looking For:

• 1-3 years of experience in operations, admin, or virtual assistant work - healthcare or wellness background a plus.
• Comfortable working independently and managing multiple priorities without being micromanaged.
• Experience with GoHighLevel (GHL) or similar CRM/marketing platforms strongly preferred.
• Familiar with Instagram for business, Meta Ads Manager, or willing to learn quickly.
• Excellent written and verbal communication - you will represent the brand in emails, DMs, and client follow-ups.
• Highly organized, deadline-driven, extreme attention-to-detail, and responsive during business hours.
• Comfortable with insurance verification processes (healthcare admin experience a plus).
• Spanish-speaking (a plus).

Schedule & Expectations:

• This is a part-time to full-time role, depending on fit and availability.
• Primary working hours are during normal business hours - after-hours emergency coverage as needed.
• This is an in-person role based in Plano, TX.

How to Apply

Send your resume and a brief note (2–3 sentences) about why this role is a great fit for you to:

Applications submitted without a note will not be considered. We're a small, fast-paced team, and we want to know you've taken the time to read the posting and are genuinely interested in joining us.

360 PT & Wellness  |  Dallas/North Texas