Manager, Shopper Commerce

Manager, Shopper Commerce

At Bel, we are a company on a mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary: The Shopper Commerce Manager is responsible for driving best-in-class omnichannel shopper marketing and commerce strategies that grow brand equity, household penetration, and loyalty for Bel Brands, including fruit, vegetables, cheese, and yogurts products. Reporting to the Senior Director of US Shopper Commerce, this role serves as a key connector across Brand Marketing, Sales, and Retailer Partnerships to deliver innovative, data-driven programming that wins at the point of purchase – both in-store and online. This role will leverage insights, analytics, and emerging tools (including AI) to optimize shopper engagement and drive conversion, visibility, and category growth across priority retail partners.

Essential Duties and Responsibilities:

• Strategy Leadership: Develop and execute the annual shopper commerce strategy, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories.
• Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
• Cross-Functional Leadership & Execution: Serve as a key day-to-day lead across Sales, Brand, Digital Commerce, and agency partners to bring programs to market with speed and excellence. Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and driving initiatives forward with momentum.
• Retailer Partnerships & Omnichannel Execution: Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion. Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce, and out-of-home channels (e.g., convenience, foodservice). Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and deliver measurable growth.
• Budget & Resource Management: Own shopper marketing budget planning, allocation, and ROI measurement for assigned accounts. Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Innovation & Continuous Improvement: Champion testing and adoption of new capabilities and tools (including AI), for personalized shopper engagement, measurement, and content creation. Drive post-campaign analytics and reporting to inform future strategies and maximize effectiveness. Continuously test, learn, and scale programs—bringing a builder's mindset and focus on delivering measurable impact.

Skills and Qualifications: Bachelor's degree in Marketing, Business, or related field; MBA preferred. Minimum 5+ years of progressive CPG shopper marketing, brand, or omnichannel commerce experience, with proven impact at national and/or key account levels. Demonstrated success in building/executing omnichannel programs across top retailers. Strong bias for action with the ability to manage multiple priorities and deliver high-quality work at pace. Exceptional project management, cross-functional collaboration, and analytical skills. Passion for purpose-driven brands and an innovative mindset. Experience working with retailer media platforms, external agencies, and digital commerce fundamentals is strongly preferred.

Working Conditions: Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns. Occasional travel may be required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Total Rewards: Base Salary: $120,000 - $145,000 Bonus opportunity: 20% 401k Match PTO, Medical, Dental, and Vision coverage from Day One

The preferred location for these positions is NYC or Chicago. Open to markets with major retailers (e.g., Bentonville, Minneapolis)

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state, and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring, and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call View phone number on click.appcast.io.