Senior Account Director

A Senior Account Director is a seasoned agency leader who owns executive-level client partnerships, commercial strategy, and team growth You will serve as a bridge between client C-suites and our internal creative, strategy, production, and media teams, driving revenue and ensuring client goals and creative visions are met across complex, multi-channel programs You will be a champion of creator-led and influencer marketing, shaping strategies that leverage talent, UGC, and whitelisted creator content to drive measurable outcomes across social platforms Strategic Client Partnership Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks Growth & Financial Management Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts Team Leadership & Culture Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses Delegate effectively, empowering ownership while stepping in decisively when needed Champion collaborative, cross-functional ways of working across creative, strategy, production, and media Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms Delivery, Optimization & Operational Excellence Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter Benefits Parental Leave: Generous paid leave for new moms and dads Health Insurance: Comprehensive health insurance for employees and their families 401k Plan: Retirement plan (401k) Unlimited PTO: Paid time off (vacation, sick, and public holidays) Strong relationships with talent agencies, creator platforms, and influencer tech partners fluency in affiliate/social commerce models and trackingDeep, current expertise in social media across paid and organic fluency in platform capabilities, influencer strategies, audience targeting, and social KPIsExecutive presence with excellent communication, presentation, and negotiation skills comfortable engaging C-suite stakeholdersStrong financial acumen: budgeting, forecasting, resourcing, margin management experience with Asana and Kantata or similar tools5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensingEducation: Bachelor’s degree in Marketing, Business, Communications, or related field advanced degree a plusDemonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation4+ years managing and mentoring teams with strong cross-functional leadershipProactive, solutions-oriented problem solver who performs under pressure and anticipates challenges10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts #J-18808-Ljbffr ATTN: