GTM Systems Specialist

Role Description

As Canva scales, change continues to be part of our DNA. This role is focused on:

• Owning end-to-end lead management across Canva's GTM lifecycle — prospect generation, enrichment, scoring, routing, and assignment — in Salesforce and integrated systems.
• Architecting scalable lead routing, prioritization, and attribution frameworks that support global growth.
• Evaluating and implementing AI capabilities across the lead ecosystem, including intent signal processing, data enrichment, and seller workflow automation.
• Serving as the Salesforce SME for lead and campaign management — designing and maintaining scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities.
• Ensuring data quality, governance, and system integrity across the full GTM stack.
• Partnering with Sales, Marketing, and Ops as a trusted technical advisor — driving alignment, unblocking workflows, and leading enablement on new capabilities.
• Continuously identifying opportunities to reduce manual processes, improve conversion, and accelerate seller productivity.

Qualifications

• Expert in Salesforce administration and best practices (5 years minimum).
• Experience implementing AI solutions in GTM & Marketing Ops environments.
• Partner with business stakeholders to identify high-value AI use cases and measure outcomes.
• Hands-on experience in configuring lead routing & automation processes using platforms like LeanData (or similar data orchestration platform).
• Experience leading cross-functional projects and designing solutions that account for cross-system dependencies.
• Experience working with APIs, integrations, and workflow automation platforms.
• Strong SQL and data analysis skills.
• Salesforce certifications (at least one of the following): Salesforce Business Analyst, Advanced Admin or Marketing automation platform.

Benefits

• Equity packages - we want our success to be yours too.
• Health benefits plans to support you and your wellbeing.
• 401(k) retirement plan with company contribution.
• Inclusive parental leave policy that supports all parents & carers.
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.