Strategic Marketing Manager, Data Centers

Role Overview As a Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. Data Center market. This cross‑functional role works closely with commercial, product, marketing, strategy, and external industry stakeholders to define and activate strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner. Responsibilities Define and activate strategic marketing programs aligned with ABB Electrification’s strategy. Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. Elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Translate business strategy into impactful marketing execution and storytelling. Requirements Bachelor’s degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including marketing, product management, or sales; or a Master’s degree with 10+ years of relevant experience. Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities) within the U.S. market. Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority. Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility. Strong analytical, communication, and executive‑level presentation skills. Ability to travel up to 30% within the U.S. #J-18808-Ljbffr Jobtailor