Field Marketing Specialist, Freshwater

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally. But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity. Field Marketing Specialist, Freshwater SE Territories: MS, AL, TN, GA, SC Job Summary As a Field Marketing Sales Specialist, you’ll bring our brands to life where it matters most—out in the field with retailers, anglers, and fishing communities. This role blends sales, marketing, events, and relationship-building to create memorable brand experiences that drive engagement, education, and product sell-through. If you love fishing, connecting with people, and being on the move, this is your chance to make waves. What will you do? Execute regional marketing campaigns, promotions, and field events aligned with business goals Plan and manage trade shows, retailer events, demos, and promotional activities Build strong relationships with retailers, consumers, and sales partners Represent Pure Fishing brands professionally at events and in the field Support Territory Managers with marketing initiatives, lead generation, and retail insights Gather customer feedback and market intelligence to help shape strategies Develop and distribute localized marketing materials and promotional content Monitor event and campaign performance, providing insights and ROI recommendations Manage field marketing budgets and resources effectively Collaborate cross-functionally with marketing, sales, and internal teams What makes you a great catch? Passion for fishing, the outdoors, and connecting with customers At least 2 years of experience in sales, marketing, or a related field Strong communication and relationship-building skills Persuasive selling ability and confidence working directly with customers Experience with Microsoft Office tools including Word, Excel, and PowerPoint Understanding of category management and retail selling concepts Ability and willingness to travel up to four days per week Bachelor’s degree or equivalent experience preferred Why you will love it here Work directly with anglers, retailers, and fishing communities Be part of creating exciting, hands-on brand experiences Travel and attend events that bring the fishing industry to life Join a passionate team that genuinely loves the outdoors Opportunity to make a visible impact on brand growth and retail success Your work environment Fast-paced and highly interactive Combination of travel, field events, retail visits, and collaborative office work Strong partnership with sales, marketing, and retail teams Dynamic environment where no two days look the same What you will need to succeed High energy and a customer-first mindset Strong organization and multitasking skills Ability to adapt quickly in fast-moving environments Comfort presenting, selling, and engaging with diverse audiences Passion for building relationships and growing brands in the field #J-18808-Ljbffr