Business Development Manager

Business Development Manager

We are seeking a hands-on Business Development Manager to grow our U.S. business through distributors, specialty dealers, offline retail partners, education and maker organizations, and small-business channels. This is an individual contributor role with no direct people-management responsibility. The successful candidate will own the full partnership lifecycle - from market mapping and outreach through negotiation, onboarding, revenue growth, and ongoing account development.

Key Responsibilities

• Develop and execute a U.S. business development plan focused on revenue-generating channel partnerships.
• Identify, qualify, negotiate with, and onboard regional distributors, specialty dealers, manufacturer representatives, and value-added resellers.
• Build relationships with offline retail, maker, craft, personalization, promotional-product, and small-business partners.
• Expand selected education and institutional channels, including universities, design programs, makerspaces, Fab Labs, and workforce-training organizations.
• Manage the full sales cycle: prospecting, discovery, product demonstration, proposal development, commercial negotiation, contracting, onboarding, and account growth.
• Work with partners on pricing, margin structure, MAP compliance, sales targets, product training, demand generation, inventory planning, and sell-through.
• Represent the company at relevant trade shows, maker events, partner meetings, workshops, and product demonstrations.
• Maintain an accurate CRM pipeline, revenue forecast, account plan, and competitive market intelligence.
• Collaborate with U.S. and global marketing, operations, logistics, product, and customer support teams to deliver a strong partner experience.
• Share market feedback and recommend repeatable channel strategies, partnership models, and product opportunities for the U.S. market.

Qualifications

• 3+ years of business development, channel sales, territory sales, account executive, or partnership experience in the United States.
• Relevant experience in laser engraving, laser cutting, digital fabrication, 3D printing, CNC, professional printing, craft equipment, personalization technology, or adjacent hardware categories.
• Demonstrated success developing new accounts or channel partners and converting opportunities into measurable revenue.
• Experience working with distributors, dealers, manufacturer representatives, specialty retail, education resellers, institutional buyers, or B2B equipment customers.
• Ability to independently manage a territory and full sales cycle in a remote environment.
• Strong consultative selling, negotiation, presentation, product-demonstration, and relationship-management skills.
• Comfort working in a fast-growing, entrepreneurial, cross-cultural organization with a global headquarters.
• Ability and willingness to travel approximately 30%-40% within the United States for partner visits, trade shows, and customer meetings.
• Authorized to work in the United States.

Preferred Qualifications

• Existing relationships within laser, maker, craft, personalization, promotional products, education technology, specialty retail, or digital-fabrication channels.
• Experience launching a hardware brand or product line in a new territory.
• Familiarity with channel pricing, dealer margins, MAP policies, sell-through, pipeline forecasting, and distributor performance reviews.
• Experience participating in CES, Maker Faire, ISA, Printing United, NAMM, PPAI Expo, or similar industry events.
• Working knowledge of laser applications, materials, safety requirements, and product demonstrations.