Vice President, Engagement Strategy

VP, Engagement StrategyPosition at Fingerpaint MarketingReset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It's that curiosity that's at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we've reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.Objectives of This Role:We're looking for a VP, Engagement Strategy who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand's multichannel footprint. This person will guide the brand team from concept to execution, including development of program briefs. You will direct and manage integrated teams and expand management skills with a larger team.Duties and Responsibilities:Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programsHave a vision and see the "big picture" of the brand-customer experienceGuide the brand team from concept to execution, including development of program briefsPartner with brand strategy groups to frame the customers' behavior trends/patterns, identify differences across customer segments, and apply all learning to their journeyEmploy a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimizationArchitect a thoughtful customer experience (CX) that delivers a positive relationship with the brandPartner with brand leads to identify strategic imperatives and their associated key performance indicator that all communications will be tied toProvide clients with innovative strategies that span digital, social, mobile, and traditional mediaUnderstand individual customers' needs and those of healthcare portfolio holdersUnderstand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyaltyBring together creativity and data to create compelling personal experiences that grow our clients' businessAssess campaign and program performance and optimize or apply learnings to future initiativesAnalyze available data and apply thoughtfully across the brand in order to drive or support agency points of viewJob Requirements:Minimum of 8 years of digital marketing or project experience (within a pharmaceutical agency strongly desired)Proficient in Microsoft OfficeFamiliarity and comfort interacting with Google AnalyticsStrong background in data managementUnderstanding of user experience principlesPractical experience and strong knowledge of integrated marketing disciplines:SEO/SEM best practicesCRM experienceDirect marketingKnowledge of UI design principlesContent strategyDon't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.