Sr Marketing Specialist

Who We Are We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient. We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 20,000 colleagues strong serving more than 10.7 million customers at six energy companies — Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco). We're committed to creating an environment where every person can thrive. Our employee experience is grounded in four tenets that guide how we support our people: purposeful careers, growth opportunities, community impact, and support to thrive. In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career. Are you in? Primary Purpose Plan, execute and manage customer education advertising strategies and campaigns to support programs such as financial assistance, energy management, electrification, mobile app, and other offerings as needed. Coordinate advertising plans and tactics across multiple departments, align advertising content and media with marketing objectives, and measure effectiveness of advertising efforts. Manage creative and media agencies, and internal processes, to ensure campaigns are executed accurately, on time, and align with brand standards and company goals. Own and manage advertising budgets, including contracts and invoices, to ensure all campaigns remain within budget. Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies. Primary Duties Develop, manage and implement multiple marketing plans supporting Company programs with residential, business and public sector customers. (40%) Develop and manage marketing plan tactics and manage marketing vendors supporting development and execution of tactics. (40%) Manage program marketing budgets including budget development, invoice processing, accruals and forecasting. (10%) Help develop and leverage market research to achieve marketing plan objectives. (10%) Job Scope Position will work across multiple departments, internal stakeholders, and leadership to align advertising support with marketing plan objectives and strategies. Plan and execute multiple advertising campaigns, in partnership with both media and creative agencies, targeting residential and business customers. Monitor, review, and oversee external advertising support requests. Manage advertising campaign budgets and contracts including invoice reviews, forecast/actual adjustments, and monitoring budget tracking. Review metrics reports and agency recommendations for campaign optimization. Other duties as needed. Minimum Qualifications Bachelor's degree in Marketing or other relevant field 4–7 years relevant experience or equivalent Strong oral and written communication skills Strong leadership and project management skills In lieu of a degree, 6–9 years of relevant experience Preferred Qualifications Experience working in an advertising agency environment Understanding of both advertising creative and media processes and metrics Experience with vendor management Strong business acumen Budget management experience Knowledge of customer segmentation strategies Familiarity with utility industry a plus Benefits Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $84,000.00/Yr. – $115,500.00/Yr. Annual Bonus for eligible positions: 15% 401(k) match and annual company contribution Medical, dental and vision insurance Life and disability insurance Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave Employee Assistance Program and resources for mental and emotional support Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement Referral bonus program And much more Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents. #J-18808-Ljbffr Exelon