National Sales Account Manager - DR
The E.W. Scripps Company
Are you a sales professional who thrives on building relationships and driving revenue growth? As a National Sales Account Manager - Direct Response at Scripps, you'll play a critical role in expanding our multi-market direct response accounts. You'll secure and grow advertising revenue across Scripps' linear broadcast stations and CTV by cultivating strong relationships with direct response clients while supporting our overall sales strategies. This is your opportunity to leverage Scripps' expanding enterprise portfolio and make a significant impact on our business.
This is a remote role and candidates can live anywhere in the Northeast where we allow fully remote work, excluding Vermont and Delaware.WHAT YOU'LL DO
- Manage accounts in multiple markets with various direct response agencies.
- Leverage Scripps' established processes to streamline direct response business operations, ensuring efficient collaboration between seller and buyers.
- Submit weekly clearance reports to buyers in order to manage client expectations throughout campaigns.
- Identify, develop, and grow direct response revenue through leveraging relationships with direct response agencies and advertisers.
- Work with direct response advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends.
- Track sales activity Key Performance Indicators (KPI's) to exceed ad sales revenue and profit goals.
- Negotiate advertising rates with new and existing national accounts to maximize share of revenue.
- Cross sell digital & CTV inventories to generate incremental revenue.
- Prepare and present marketing proposals utilizing qualitative and quantitative research.
- Perform client services, including but not limited to avail presentations, account management reconciliation, credit and collections, package preparations.
- Perform other duties as needed or assigned by sales management.
- BS/BA in related discipline preferred or equivalent years of work experience.
- Generally, 3+ years of experience in related field preferred.
- Established relationships with direct response agencies strongly preferred.
- A strong understanding of television and national advertising trends is desired.
- Expert knowledge of all facets of television sales and marketing.
- An understanding of CTV and digital sales encouraged and highly desirable.
- Effectively manage a sales pipeline by engaging national accounts and agencies promoting Scripps broadcast, digital, and CTV portfolio and supporting Scripps go to market strategies.
- Strong negotiation skills.
- Strong interpersonal communication skills.
#LI-Remote COMPENSATION RANGE:
Annual Salary: $100,000.00 - 120000 Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York. ADDITIONAL BENEFITS:
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: "Give light and the people will find their own way." As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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