Senior Business Development and Marketing Strategist - Corporate

Job Description

Ashurst Perkins Coie LLP is seeking a strategic, innovative leader to serve as Senior Business Development and Marketing Strategist, supporting our Corporate Division. This role provides strategic guidance to lawyers across the Corporate practice, shaping the firm’s overall approach to client development and market positioning. The ideal candidate brings strong business development and proposal strategy experience, with a focus on sophisticated M&A and public company work, and operates effectively in a fast-paced, global environment alongside transactional teams.

GENERAL PURPOSE

• Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.
• Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.
• Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.
• Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.
• Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.

Essential Functions

Strategic Leadership & Vision

• Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation.
• Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.
• Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc.
• Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.

Campaigns & Revenue Generation

• Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing.
• Identify, activate, and scale cross-practice and cross-sector opportunities to drive growth and differentiation.
• Guide pursuit strategy for assigned practices and sectors; advise and mobilize expertise and resources on strategic opportunities (pitches RFP/RFI responses).
• Deploy firmwide and practice & sector strategies to ensure participation in directory and award submissions in alignment with firm, practice, and sector goals and priorities.

Collaboration & Integration

• Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.

Market Intelligence & Client Insights

• Leverage data, analytics, and client feedback to monitor the competitive landscape and inform strategy.
• Integrate Voice of the Client and market insights into planning, execution, and continuous improvement.

Performance Measurement & Reporting

• Establish, track, and report on key metrics, ROI, and progress against strategic goals.
• Guide the team in turning insights into actionable plans that resonate with target audiences.
• Recommend adjustments to strategy based on data, feedback, and business outcomes.

Change Leadership & Innovation

• Lead the adoption of innovative tools, technologies, and processes to enhance efficiency and client value.
• Lead and recommend ideas to help with change management.
• Perform other duties, as assigned.
• Be present at work during regularly scheduled working hours and as needed, consistent with the firm’s attendance expectations.

Specific Skills Required

• Demonstrated success in leading strategic planning and execution for practice groups or industry sectors.
• Strong business acumen, analytical capabilities, and ability to synthesize complex information.
• Trusted advisor with excellent communication and influencing skills; able to navigate and build relationships across a matrixed environment.
• Proven leadership ability; skilled at managing and mentoring team members.
• Demonstrates flexibility, innovation, and a growth mindset in fast-paced, change-oriented environment.

Education, Licenses, Certifications & Experience

• Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact.
• Strong record of working with leadership and key stakeholders.
• Bachelor’s degree required; advanced degree (MBA, JD) preferred.
• Prior experience supporting and/or strong knowledge of corporate and transactional-related practices preferred.

TECHNOLOGY, APPLICATIONS

• MS Office Suite
• Marketing technology including Salesforce, Foundation

This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to ten paid holidays, and family care benefits. More information regarding benefits and programs may be fo

und here.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for and the California Fair Chance Act.

This position may be filled in the following location(s). The listed compensation range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range . Actual compensation may vary depending on experience, skills, market conditions, and internal equity.

San Francisco Bay Area compensation range: $171,520 to $271,170 annually

Colorado compensation range: $138,450 to $218,880 annually

Illinois compensation range: $141,820 to $224,220 annually

New York compensation range: $155,930 to $246,520 annually

Washington state compensation range: $141,750 to $224,110 annually

Washington, D.C., compensation range: $157,720 to $249,360 annually