Director, Marketing Insights & Technology

Role Description

This is a rare opportunity to build something. You will have the mandate, the stakeholder access, and the platform to define what modern, AI-powered marketing operations looks like and to prove it with results. If you are energized by turning data into strategy, complexity into clarity, and ambiguity into competitive advantage, this role was built for you.

This is a senior leadership role at the intersection of strategy, analytics, and execution — responsible for building the systems, frameworks, and culture that turn marketing complexity into clarity and data into growth. You will own the enterprise marketing analytics vision, drive scalable operations across our Martech stack, and serve as a critical cross-functional partner to Finance, Brand, Revenue Operations, and Customer Success. You will embed an AI-native, test-and-learn mindset across the marketing organization and ensure every investment is tied to measurable business impact.

What You'll Own

• Analytics Strategy & Performance Measurement
  • Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media.
  • Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization.
  • Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention.
  • Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions.
• Marketing Technology & Data Infrastructure
  • Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms.
  • Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities.
  • Ensure data governance, hygiene, and integrity across the full marketing data ecosystem.
  • Evaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insights.
• Marketing Operations & Lead Flow
  • Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS.
  • Build scalable marketing operations processes: campaign operations, budget management, QA, and cross-functional workflows.
  • Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions.
  • Partner closely with Revenue Operations and Sales to ensure marketing-sourced pipeline meets quality and velocity targets.
• AI-Native Culture & Innovation
  • Champion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovation.
  • Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting.
  • Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort.

Qualifications

• 10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment.
• Demonstrated success building and scaling analytics and operations functions from the ground up.
• Prior experience working directly with C-suite stakeholders (CMO, CFO, CRO) and translating data into executive-level narratives.
• Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe.

Requirements

• Strong command of marketing attribution, multi-touch modeling, pipeline analytics, and campaign performance measurement.
• Deep familiarity with AI tools, marketing automation, and agentic workflow concepts — comfortable leading AI adoption initiatives.
• Exceptional ability to turn complex data into clear, actionable insights for both technical and non-technical audiences.
• Cross-functional collaborator with strong influence skills — able to align Finance, Brand, CS, and Sales around shared measurement frameworks.
• Highly organized, process-oriented, and comfortable operating in a fast-moving, transformation-stage environment.

Benefits

• Unlimited Vacation Time as well as paid holidays and sick time.
• Health and Wellness coverage options for Rocketeers and dependents.
• Life and disability coverage.
• Fidelity 401(k) and Roth Retirement Savings with matching contributions.
• Monthly student debt benefit program.
• Tuition Reimbursement and Certificate Reimbursement Program opportunities.
• Leadership and skills training opportunities.