Senior Manager, Website Strategy

About the Role:We are seeking a Senior Manager, Website Strategy to transform our website into a high-performance, revenue-generating engine built for modern B2B buying in the AdTech space. This is not a maintenance role. You will own the full website lifecycle across strategy, experimentation, personalization, and measurement, with direct accountability to pipeline outcomes. Success in this role requires a modern command of AI-era search optimization (AEO/GEO), intent-based personalization, and signal-driven conversion suited to the complexity of programmatic advertising buyers. What You'll Do:Website Strategy & Revenue Accountability Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition Translate sales intelligence and buyer research into web experiences that accelerate sales cycles Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motionConversion Rate Optimization (CRO) & ExperimentationOwn end-to-end funnel optimization across the full visitor MQL SQL Opportunity journey Build and execute a structured A/B and multivariate testing roadmap as a systematic program Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site Apply CRO discipline to ABM landing experiences tailored by account, vertical, or buying stage AI-Era Search: AEO, GEO & Technical SEOLead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers Execute Generative Engine Optimization (GEO) to ensure brand visibility within LLM-generated results Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ranking Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics Analytics, Attribution & Revenue Measurement Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution Build and maintain executive-ready dashboards focused on revenue impact, not just traffic volume Leverage GA4, Salesforce, Pardot/Account Engagement to generate actionable insights Manage Google Tag Manager for consistent, accurate tracking across all site properties Partner with Operations to ensure clean data flow between web, CRM, and MAP, and close gaps Personalization & ABM Web ExperiencesDevelop dynamic personalization strategies segmented by account tier, vertical, buyer stage, and intent signal Build ABM web experiences that reflect account-specific messaging for key targets Develop personalized nurture paths that bridge marketing automation and on-site behavior Martech Stack & Data Integration Manage the website-adjacent martech ecosystem spanning analytics, personalization, chat/conversational tools, and automation integrations Ensure clean, reliable data flow across the website stack through Salesforce and Pardot Evaluate and recommend emerging tools, whether AI-native or otherwise, that improve conversion intelligence or operational efficiency Partner with Growth Marketing on tracking integrity, UTM governance, and data quality standards Who You Are:6 – 10+ years in B2B website management, ideally in AdTech, MarTech, or enterprise SaaS Demonstrated CRO track record with structured experimentation programs that produced measurable conversion and pipeline lift Strong command of GA4, Google Tag Manager, and WordPress or equivalent Working knowledge of Salesforce and Pardot/Account Engagement, including how web data flows into CRM and MAP Deep understanding of B2B enterprise buying cycles and the multi-stakeholder journey in complex sales Preferred Experience:Direct experience in programmatic advertising, SSP/DSP ecosystem, or AdTech Familiarity with ABM and/or intent data platforms and how to operationalize signals into web experiencesExperience with AI-native tools for content optimization, site intelligence, or personalization at scaleHands-on experience with AEO/GEO strategy and a working understanding of how LLMs surface and rank contentAbility to manage developers and web roadmaps without needing to code everything yourself Additional InformationReturn to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability statusAbout PubMaticPubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.#LI-HYBRIDCompensation DisclosureIn accordance with applicable law, the below salary range provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range.The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package. Total Compensation Range$125,000—$150,000 USD