Business Development & Lead Generation Specialist (B2B Prospecting & Lead Qualification) (Hackensack)

Business Development & Lead Generation Specialist

B2B Prospecting & Lead Qualification | Industrial Automation

Hackensack, NJ | Onsite Monday–Friday

Are you someone who enjoys finding new business opportunities, identifying the right decision-makers, and turning cold prospects into qualified sales conversations?

Our client, an established global technology company specializing in advanced automation solutions, is seeking an Business Development & Lead Generation Specialist to help drive the continued growth of its U.S. business.

This is a hands-on, front-end business development role combining proactive outbound prospecting with inbound lead qualification . The primary emphasis is on generating net-new opportunities through research, cold calling, email and LinkedIn outreach, while also responding to and qualifying inbound interest.

This is an ideal opportunity for someone who genuinely enjoys the hunt — researching the market, opening doors, building relationships from scratch, and creating new pipeline.

What You’ll Do

• Proactively identify and research new target companies, projects, and business opportunities
• Find and engage key decision-makers and stakeholders
• Conduct consistent cold calling and outbound prospecting through phone, email, LinkedIn, and other channels
• Build targeted prospect lists and develop new relationships from the ground up
• Conduct initial discovery conversations to understand business needs, projects, timing, stakeholders, and potential fit
• Qualify prospects and convert initial conversations into qualified meetings and opportunities for Sales
• Maintain consistent follow-up throughout longer, project-based sales cycles
• Manage prospecting activity, contacts, follow-ups, and qualification information within the CRM
• Respond to and qualify inbound opportunities as needed
• Provide a clear, well-documented handoff of qualified opportunities to the Sales team

What We’re Looking For

• 3+ years of B2B outbound sales, business development, prospecting, or lead-generation experience
• Proven experience with cold calling and generating net-new business opportunities
• Comfortable independently researching target accounts and identifying appropriate decision-makers
• Experience generating meetings and qualified opportunities rather than relying primarily on inbound leads
• Experience within industrial automation, engineering, building systems, construction, capital equipment, manufacturing, or another technical/project-based B2B environment strongly preferred
• Comfortable learning sophisticated technical products and communicating effectively with prospective customers
• Strong communication, persistence, organization, and follow-through
• Experience using CRM and sales-prospecting tools
• Self-motivated, resourceful, and comfortable taking ownership of pipeline-generation activity
• Ability to work onsite Monday–Friday in Hackensack, NJ
• Must be authorized to work in the United States without current or future employer sponsorship

Why Consider This Opportunity?

⚡ Competitive Base Salary + incentive compensation

A true new-business development role where your ability to create opportunities matters

Work with sophisticated automation technology and complex, project-based solutions

Play an important role in expanding the company's U.S. sales pipeline