YouTube Producer / Head of YouTube

Job Description

We are looking for an experienced Head of YouTube / Senior YouTube Producer to build and lead our YouTube content operation.

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Your first objective will be to develop and grow one of our existing educational channels. You will then help launch additional YouTube channels from the ground up.

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A major part of this role is building the production team required to execute the strategy . You will identify the roles we need, recruit the right people, select external partners, establish workflows, and manage the team’s performance.

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We operate established software businesses, including BookBolt, Merch Informer, and Sale Samurai , serving tens of thousands of entrepreneurs, publishers, creators, and e-commerce sellers worldwide.

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We want to build a portfolio of high-quality educational channels covering topics such as:

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• Online business and entrepreneurship
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• Amazon KDP
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• Print-on-demand
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• E-commerce
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• Personal finance
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• Side hustles
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• The creator economy
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This is not a video-editing position. We are looking for someone who can act as the owner of the YouTube operation: defining the strategy, building the team, creating the production system, and delivering measurable channel growth.

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Key Responsibilities:\n

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Build the Production Team\n

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• Design the organizational structure required to operate one or more YouTube channels
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• Determine which roles should be hired internally and which should be outsourced
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• Recruit, interview, test, and onboard:
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• On-camera hosts
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• Scriptwriters
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• Video editors
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• Thumbnail designers
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• Build a reliable network of freelance and full-time creative talent
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• Manage team capacity, deadlines, budgets, and output
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• Develop a production structure that can scale across multiple channels
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Grow an Existing Channel\n

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• Audit the existing channel, content library, audience, positioning, and performance
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• Develop a clear growth and content strategy
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• Identify high-potential topics, formats, series, titles, and thumbnail concepts
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• Improve click-through rate, audience retention, watch time, subscriber growth, and publishing consistency
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• Establish a repeatable weekly production schedule
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• Test hosts, formats, hooks, video lengths, and content categories
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• Improve the integration between educational content and our software products
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Launch and Grow New or Acquired Channels\n

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• Develop new channel concepts from the ground up or evaluate channels we may acquire
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• Define or refine the target audience, positioning, brand, content pillars, and publishing strategy
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• Audit acquired channels and identify opportunities to improve content, packaging, production, and growth
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• Recruit and manage on-camera hosts, writers, editors, researchers, and thumbnail designers
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• Coordinate remote and studio-based production
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• Build scalable workflows that can be replicated across multiple channels
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• Take channels from concept or acquisition through repositioning, production, and consistent audience growth
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What We Are Looking For:\n

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• Proven experience growing or managing successful YouTube channels
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• Experience building and leading a video-production team
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• Strong understanding of YouTube packaging, storytelling, retention, and audience development
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• Ability to recruit and manage high-quality creative talent
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• Experience managing freelancers, agencies, studios, or remote production teams
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• Strong leadership, project-management, and communication skills
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• Ability to control production quality, timelines, and budgets
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• Commercial understanding of how content generates traffic and customers
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• Fluent or near-fluent English
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• Proactive, organized, resourceful, and accountable
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Experience in SaaS, entrepreneurship, personal finance, Amazon KDP, print-on-demand, e-commerce, or the creator economy is an advantage.

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What We Offer:\n

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• The opportunity to build and lead a serious YouTube operation, not simply manage individual videos
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• Full ownership of channel strategy, hiring, production systems, and execution
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• An existing channel, established software brands, and access to an audience of tens of thousands of entrepreneurs and creators
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• The opportunity to launch channels from the ground up and grow channels we acquire
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• A dedicated budget for hosts, writers, editors, researchers, designers, studios, and content promotion
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• The freedom to assemble and lead your own high-performing production team
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• Competitive fixed compensation with performance-based bonuses
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• As the channel portfolio and media operation scale, the potential for a broader leadership compensation structure tied directly to the revenue and value created
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• A clear path to becoming a senior leader overseeing multiple channels and a growing media division
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• Significant creative control, direct access to company leadership, and the resources to build valuable long-term media assets
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How to Apply\n

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Please include:

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1. Links to channels you have produced, managed, or grown
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2. Your responsibilities and measurable results
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3. Examples of production teams you have built or managed
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4. How you would approach growing an existing educational channel
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5. The first roles you would hire for the production team
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6. Your location, availability, and compensation expectations
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Applications without relevant YouTube experience and previous work examples may not be considered.