Senior Product Marketing Manager
VirtualVocations
Partnering closely with product management and engineering, the full-time remote Senior Product Marketing Manager will shape feature positioning, own product launches, and drive user engagement while conducting competitive analysis to enhance market presence. Key responsibilities Collaborate with product teams to influence feature development and messaging from inception Manage end-to-end product launches, including audience targeting, messaging, and engagement strategies Conduct competitive analysis to inform positioning and create sales enablement materials Required qualifications Experience in construction technology or adjacent built-world software industries Proven track record of launching products or features with measurable adoption and engagement Strong analytical skills with the ability to set goals, track results, and iterate on strategies Ability to write clearly and persuasively for diverse audiences, translating technical capabilities into accessible messages Familiarity with AI-forward products and experience in competitive analysis that influences sales strategies
Vacancy posted more than 2 months ago
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