Director of Sales, North America

Job Description

About INNO Instrument

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INNO Instrument is a Korean manufacturer of fusion splicers, OTDRs, cleavers, and fiber optic test equipment, used by carriers, contractors, and data center builders worldwide. Our U.S. subsidiary, INNO Instrument America, has served North American customers for over 15 years and recently moved its headquarters from Texas to Englewood, New Jersey. With high-fiber-count ribbon splicing taking off in AI and hyperscale data centers, and fiber builds expanding across the country, we are investing in our North American sales organization.

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The Role

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We are looking for a Director of Sales to lead our go-to-market across every channel we sell through: distributors, independent manufacturers’ representatives, direct accounts, and our Regional Sales Managers. You will report to the President and work with our Key Account Manager, our New Jersey service center, and headquarters in Korea.

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This is a hands-on leadership role at a small, growing company. You will own the sales plan, build the channel, and still spend real time in front of customers. You will join a team that already includes Regional Sales Managers in the Northeast and South Central U.S.

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For candidates in the New York / New Jersey area, this role is hybrid from our Englewood office. Candidates elsewhere, preferably on the East Coast, will work remotely with regular visits to Englewood.

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What You’ll Do

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• Distributors: Grow and manage our national and regional distributors. Run stocking and demo programs, sell-through and POS reporting, joint business plans, and product training, within company-approved pricing and program guidelines.
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• Independent reps: Recruit, onboard, and manage manufacturers’ rep firms. Set territory plans, review performance, and make sure rep activity and opportunities are tracked in our CRM.
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• Direct accounts: Lead pursuits with carriers, MSOs, utilities, fiber contractors, and data center builders and integrators. Personally carry key opportunities, RFQs, and bids from first meeting to close.
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• Regional Sales Managers: Coach and support our RSMs. Run weekly pipeline reviews, help build territory plans and forecasts, and keep account ownership clear and consistent with company policy.
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• Market development: Build our position in data center ribbon splicing, FTTH and broadband-funded builds, and enterprise fiber. Plan and work trade shows, field demos, and customer training.
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• Planning and reporting: Deliver accurate monthly and quarterly forecasts. Report results, competitive intelligence, and product feedback to the President and to headquarters.
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What You Bring

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• 8+ years of B2B sales in fiber optics, telecom infrastructure, or test and measurement.
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• 3+ years managing distributors and/or independent rep firms in North America.
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• Experience with fusion splicers, OTDRs, fiber test equipment, or fiber connectivity products, strongly preferred.
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• Working relationships with fiber distributors, rep agencies, carriers, contractors, or data center builders.
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• Experience leading or coaching outside sales reps.
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• Comfortable running hands-on product demos in the field. We will train you on our equipment.
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• Disciplined with CRM, forecasting, pricing, and margin.
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• Willing to travel up to 50% across North America, including regular visits to Englewood, NJ.
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• Valid driver’s license. Authorized to work in the United States.
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Nice to Have

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• Experience selling into hyperscale or colocation data center projects.
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• Experience working with an overseas headquarters or manufacturer.
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• An existing network among splicing contractors and field crews.
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What We Offer

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• The chance to build the North American channel from a solid base, with a direct line to leadership.
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• A product line field crews already know and trust, and a fast-growing data center opportunity.
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• Competitive base salary plus commission on new business and a quarterly team bonus.
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• Medical insurance, 401(k) with company match, and paid time off.
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