Director of Marketing - CPG

Health/wellness, DTC, Subscriptions

This Jobot Job is hosted by: Dylan Currier
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $150,000 - $200,000 per year

A bit about us:

We're a powerhouse in the bodybuilding and fitness space, known for delivering premium-quality supplements trusted by athletes and fitness enthusiasts worldwide. From amino acids and creatine to protein powders and pre-workouts, our products fuel peak performance. As a well-established brand with a loyal community, we're ready to take our marketing to the next level-and that's where you come in.

Why join us?

Competitive salary + performance bonuses
Health, dental, and vision benefits
Product discounts and fitness perks
A passionate, high-energy team that loves what they do
Opportunity to shape the future of a leading fitness brand

Job Details

We're seeking a bold, creative, and performance-driven Director of Marketing to lead our brand strategy and execution. In this role, you'll be responsible for developing and driving our marketing vision across content creation, social media, digital campaigns, and design. You'll manage budgets, lead creative initiatives, and build strong brand awareness across all channels. This role requires someone who knows the fitness world, understands the mindset of bodybuilders, and can turn engagement into action.

Key Responsibilities:
Lead Marketing Strategy: Develop and execute a comprehensive marketing plan to drive brand awareness, customer acquisition, and sales growth.
Content Creation: Oversee and contribute to the production of high-quality content including blog posts, emails, videos, landing pages, and more that reflect the brand's voice and resonate with the bodybuilding community.
Social Media Management: Own the strategy and day-to-day execution of all social platforms (Instagram, TikTok, YouTube, etc.), working with influencers, athletes, and internal teams to create engaging, trend-forward content.
Design Oversight: Collaborate with designers and creative teams to ensure brand consistency across packaging, ads, digital assets, and in-store materials.
Campaign Execution: Plan and execute product launches, promotions, and seasonal campaigns with measurable results.
Analytics & Reporting: Track KPIs, analyze campaign performance, and pivot strategies to optimize ROI and customer engagement.
Budget Management: Develop and manage the marketing budget, ensuring efficient spend across all channels.
Team Leadership: Lead and mentor a growing marketing team, setting clear goals and encouraging innovation and collaboration.

Qualifications:
6+ years of experience in marketing, preferably in supplements, fitness, or CPG (consumer packaged goods).
Deep understanding of bodybuilding culture, trends, and the fitness consumer mindset.
Proven track record of developing and executing successful multi-channel marketing campaigns.
Experience managing and creating content for high-growth social media accounts.
Strong eye for design, with experience guiding creative projects and brand aesthetics.
Proficient in digital marketing tools and platforms (Google Analytics, Meta Ads Manager, Klaviyo, Canva, etc.).
Strong leadership, communication, and project management skills.

Bonus Points For:
Prior experience in the supplements or performance nutrition space.
Network of fitness influencers or creators.
Adobe Creative Suite experience or ability to jump into light design work.

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

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