Marketing Coordinator

About Us

Altro powers the next generation of wellness businesses with clinical infrastructure built for growth.

We're building a platform that enables wellness businesses to offer clinical services they currently can't provide on their own, including blood testing, prescriptions, and peptides, supervised by a clinical team. Think Shopify for wellness businesses.

The team behind Altro has done this before: Harvard Business School MBAs and a second-time founder, alongside operators and executives who've taken startups through exits as founding-team members. We're backed by top venture capital firms.

The tailwinds are massive: Peptides going mainstream, GLP-1s unlocking the category, the longevity movement in full swing, and AI unlocking what wasn't possible a year ago.

We're still early. Which means every hire matters. Join at the ground floor, work directly with the founders, and be part of something rare: a company at the intersection of a massive market shift and the moment when AI is reshaping what small teams can build.
Why This Role Exists

Marketing at Altro moves fast and touches everything - content, brand, email, social, partner enablement, agency coordination.


We're looking for a Marketing Coordinator who can support our CEO in marketing efforts and work alongside external agencies. You'll create the assets that fuel our paid campaigns, coordinate with our growth marketer and outside agencies (PR, organic social), ship email and content, and build the day-to-day rhythm of Altro's marketing engine. You will also get direct mentorship from our CEO who was Head of Growth at companies that scaled to $1B+.

If you're 2-4 years into marketing and want to compress five years of learning into two, this is the seat.
What You'll Own

• Content and creative for paid ads - write copy, brief and coordinate with UGC creators, use AI to generate design assets, hand off finished creative to our growth marketer for launch
• Email marketing - build campaigns, manage sends, run experiments, track performance
• Blog and newsletter - coordinate with our copywriter to ship content on schedule
• Agency coordination - day-to-day partner to our PR agency and organic social agency, keeping them briefed, aligned, and meeting goals
• Partner enablement - provide our wellness partners with assets and know-how to run their own marketing campaigns
• Social media DMs - respond to inbound, escalate what matters, keep the community warm
• CEO support on broader marketing initiatives

Requirements
What You Bring

• 2-4 years of marketing experience - B2B or B2C, at a startup, agency, or fast-moving brand
• Instinct for what converts - you understand why an ad or email lands, not just how to make it look nice. You've shipped work that moved a metric, not just work that looked good in a portfolio
• Brand builder mindset - you think about consistency, voice, and how every touchpoint adds up to something bigger. Not just individual assets in isolation
• AI-native - you use AI tools daily for copy, design, research, and analysis. You've built workflows that let you move 3x faster than someone who doesn't. You have judgement and are able to guide AI, not just use it as a crutch
• Scrappy and hungry - you want to learn everything, do the work yourself, and grow fast and be part of a fast-moving company
• Highly organized - you juggle multiple channels, agencies, and stakeholders without dropping balls
• Startup pace - you're comfortable with fast iteration, imperfect data, and shifting priorities

What Matters Less

• Big-brand pedigree - we care about how you operate, not where you've worked
• Formal marketing degree - self-taught, bootcamp, non-traditional paths all welcome
• Domain expertise - we'll teach you the wellness and healthcare context

Logistics

• Location: New York City
• Schedule: Full-time, Hybrid in-office
• Reports to: CEO

Benefits
Compensation & Benefits

• Base salary: $65,000 - $90,000, depending on experience
• Equity: early-employee equity gran
• Health benefits: Medical, dental, and vision (100% covered by Altro)
• Commuter benefits
• One Medical membership
• Peloton Digital membership
• Learning and development budget
• $150 monthly reimbursement for products available through Altro

Why This Role

You'll learn marketing from a CEO who's been Head of Growth at companies that scaled to $1B+, at an early-stage company with real momentum and venture funding. You'll help build the brand, create content, and see the direct impact of your work on the business.

If you're 2-4 years in and want to fast-forward your career by working next to someone who's done it before - this is that seat.