Ecommerce, Digital Growth Manager

Role Description

The E-Commerce & Digital Growth Manager is responsible for driving scalable, self-service revenue growth by optimizing the full digital funnel—from acquisition through renewal. This role focuses on increasing conversion, improving customer lifetime value, and reducing reliance on manual sales and account management support. You will partner cross-functionally with Marketing, Product, and Account Management to build a high-performing, B2C-style growth engine.

What You Will Work On

• Drive Scalable Customer Acquisition & Conversion
  • Partner with Marketing to convert traffic into paying customers
  • Optimize landing pages, offers, pricing, and signup flows
  • Improve conversion from visitor to active customer
• Own the Digital Revenue Funnel
  • Manage the full customer journey: acquisition → signup → activation → renewal
  • Identify drop-offs and implement improvements to increase funnel efficiency
  • Increase speed to purchase and activation
• Expand Revenue Through Lifecycle Optimization
  • Build and scale automated customer journeys (email, SMS, voice)
  • Improve renewal rates through optimized timing, messaging, and user experience
  • Reduce churn by removing friction at key points in the customer lifecycle
  • Increase customer lifetime value (LTV)
• Optimize eCommerce Experience
  • Improve usability of pricing pages, checkout flow, and customer portal
  • Partner with Product to reduce friction for SMB and non-technical users
  • Ensure mobile-friendly, intuitive experiences
• Leverage Data to Drive Growth
  • Track and report on funnel performance (conversion rates, CAC, LTV, drop-off points)
  • Build dashboards and translate insights into actionable improvements
  • Continuously test and iterate to improve performance
• Collaborate Cross-Functionally
  • Partner with Marketing, Product, and Account Management to align growth priorities
  • Use customer data and insights to inform roadmap and campaign decisions

Qualifications

• 3–7 years of experience in e-commerce, SaaS growth, or digital funnel optimization
• Proven track record improving conversion rates and online customer journeys
• Strong analytical, data-driven decision-making skills
• Experience working cross-functionally with Marketing and Product teams

Requirements

• Experience in SMB SaaS or subscription-based products (preferred)
• Lifecycle marketing experience (email, SMS, automation) (preferred)
• Familiarity with subscription billing or checkout systems (preferred)
• Experience with Salesforce or similar platforms (preferred)
• Understanding of compliance considerations in customer communications (preferred)

What Success Looks Like

• Customer acquisition (new subscriptions)
• Conversion rates across the funnel (visit → signup → purchase)
• Customer acquisition cost (CAC)
• Customer lifetime value (LTV)
• Renewal rate and self-service revenue percentage

Salary Range

$100,000 – $118,000 annually, commensurate with experience and qualifications.

Information Security

Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.

Company Description

Crisis24 is a global, AI-enhanced provider of travel risk management, mass communications, critical event management, crisis-security consulting, personal protection solutions and global medical concierge capabilities, allowing prominent organizations, disruptive brands and influential people to operate with confidence in an uncertain world.