Marketing Operations Analyst

Principal Systems & Data AnalystCulture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. The most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Our Growth Marketing team runs on a modern stack: HubSpot, Salesforce, Qualified, 6sense, Outreach, Amplitude, and Looker, and we're looking for a senior, hands-on individual contributor to become the person who makes that stack trustworthy. You'll own how we measure and attribute pipeline, set the standards for data health and hygiene across our systems, and define how we manage customer and account data. This is not a reporting-only analyst role. It sits upstream of analytics, owning the data foundations, system logic, and attribution design that make reporting trustworthy. This is a foundational role in a growth marketing function that delivers a substantial quarterly pipeline, and you'll have real influence over how that pipeline is measured, trusted, and reported.About the teamYou'll join our Systems & Data team within Lifecycle & Marketing Operations, working alongside our Marketing Systems Architect, who owns stack architecture and integrations, and our Marketing Operations team, who manage day-to-day platform administration. You'll also partner closely with our SDR Operations and the entire Growth and Brand Marketing teams to ensure data standards hold across the entire funnel, not just marketing.What you'll doDesign and implement a new attribution model or tool for our growth-marketing funnel, then build and maintain pipeline and attribution reporting in Looker and Amplitude.Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, and partner with our operations team to embed them in day-to-day practice.Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps, source-of-truth conflicts, and reporting risks before they affect pipeline measurement.Support regional and growth-marketing teams with practical attribution and performance questions, including campaign and event measurement, while building clear definitions the broader team can use without tribal knowledge.Own source-of-truth definitions for customer and account data, partnering with customer-facing systems where growth and customer data intersect.Partner with our SDR Operations team so data health, enrichment, and reporting stay consistent across the full funnel.Partner with our Marketing Systems Architect on integration and sync design so the data flowing through our systems supports clean, trustworthy reporting.Support our Lifecycle Marketing team with segmentation and performance reporting needs.Document data definitions, standards, and reporting logic so the team scales without relying on tribal knowledge.What you'll bring8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment, with a track record of owning complex outcomes independently at a senior level.Hands-on experience with HubSpot and Salesforce data models.Experience evaluating and implementing attribution tools or models.Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or business intelligence teams.Working knowledge of modern analytics foundations such as data warehousing, dbt, LookML, and BI governance; deep hands-on ownership of the shared Analytics stack is not required.Strong SQL and data manipulation skills; experience with Looker and/or Amplitude is a plus.Strong experience using AI tools to analyze data quality; familiarity using AI tools inside tech stack (6sense, Qualified, Outreach)Experience using LLMs for natural language reporting, setting up self-serve analyticsExperience applying LLMs or AI tools to natural-language reporting, data-quality workflows, or self-service analytics, with an understanding of the importance of centralized definitions, access controls, and reporting governance.A track record of building data quality and hygiene standards and driving the adoption of them.Strong communication skills, with the ability to translate data findings for non-technical stakeholders.Comfort partnering across operations, SDR, and lifecycle teams.Base Salary Range (US) $140,000 —$170,000 USDAt Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:Equity through our Employee Share Option Program, so you can share in our long-term successLearning programs and coaching to help you thrive and growQuarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyleInclusive parental leave from day oneA MacBook and budget to set up your home workspace, enabling flexibilityFive annual social impact days to to give back to causes that matter to youMedical insurance coverage for you and your family (Available for US & UK only)Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don't meet every requirement, but your unique experience matters. If you're interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact View email address on click.appcast.io and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact View email address on click.appcast.io.