Salesforce Analyst

Experience Requirements 5+ years of experience as a Business Analyst (BA) with good experience in admin roles, leading enterprise-scale CRM and PRM projects. Approximately 2 years of experience/exposure in SDLC project management and analysis, including scoping, timeline management, documenting use cases, process flows/swim lane diagrams, requirements, user acceptance testing, change management, etc. Working knowledge of process documentation and project management software. Qualifications BS or equivalent degree in Business Management, Computer Science, Engineering, or a related discipline. Salesforce Administrator Certification (required). Salesforce Marketing Cloud Consultant Certification (required). Skills Requirements Strong knowledge of Consumer, Retail, Enterprise channels, and End customer sales. Experience in Sales operations, partner management, and enablement is preferred. Experience with tools such as Jira, Confluence, and Microsoft Office Suite. Deep understanding of Salesforce Platform functionality and best practices, especially in Sales Cloud and Marketing Cloud. Experience in implementation; ability to determine whether requirements are configuration, customization, or integrations with external systems. Hands-on experience configuring platform features including user management, profiles, permission sets, role hierarchy, org-wide defaults, sharing rules, territories, custom objects, page layouts, custom fields, formula fields, validations, workflow rules, email templates, process builder, flows, lightning pages, managed packages, etc. Experience with the Salesforce AppExchange and a deep understanding of both this ecosystem and native Salesforce capabilities. Experience with Agile/Scrum delivery models. Experience in SDLC project management and analysis, including scoping, timeline management, documenting use cases, process flows, requirements, UAT, and change management. Working knowledge of process documentation and project management software. Experience working with large-scale, complex datasets and using Salesforce data tools. Ability to design and implement dashboards on Einstein Analytics/Tableau CRM and reports to deliver business insights. Keen understanding of system security and controls. Key Responsibilities Work closely with business teams as functional experts in sales, merchandising, and retail processes. Establish credibility as trusted advisors, understanding business requirements and providing options. Propose solutions beyond initial requests, focusing on scalable, flexible, and maintainable designs. Set clear, measurable success criteria for initiatives. Follow a standardized development lifecycle methodology for projects, from scoping to implementation. Support business processes related to application, data integrity, governance, and compliance. Manage Salesforce applications, defining, designing, and configuring enhancements to provide ROI. Design and implement reports, dashboards, and alerts for business insights. Manage User Acceptance Testing, including scripting and obtaining sign-offs. Analyze business processes and identify opportunities for Salesforce-based optimization. #J-18808-Ljbffr