Community Engagement Manager

Role Description

The Community Engagement Manager is responsible for strengthening local market presence through strategic partnerships, grassroots marketing initiatives, sponsorships, and community programs that drive brand awareness, consideration, and customer acquisition. This role translates national campaigns into hyperlocal activations that generate demand and support field sales growth. The Manager partners closely with various teams to execute high-impact community programs that strengthen brand reputation and increase subscriber growth. This position plays a critical role in positioning Astound as the most consumer-friendly, community-focused broadband provider in our markets.

• Develops and executes local community engagement strategies aligned with company growth priorities (new build, MDU, market expansion, upgrades).
• Identifies and secures strategic partnerships with schools, universities, chambers, local nonprofits, property managers, and community organizations.
• Manages sponsorship portfolio and ensures measurable ROI.
• Represents Astound at key community events and forums.
• Supports government relations strategies.
• Provides strategic guidance to local General Managers, working with PR agencies to set up interviews and other local spotlight opportunities.
• Plans and executes grassroots activations including:
  • Street teams
  • Brand ambassadors
  • Campus activations
  • MDU events (lobby events, breakfast pop-ups, seasonal resident events)
  • Back to School / Fall Rush campaigns
• Aligns event strategy with DSR (Direct Sales Rep) presence and local sales initiatives.
• Ensures all activations integrate digital capture tactics (QR, retargeting, sweepstakes, email opt-ins).
• Leads coordination of logistics, vendors, materials, and budget management.
• Partners with Field Sales Managers and GTM to prioritize low-penetration buildings and new build zones.
• Supports market expansion initiatives and localized launch events.
• Aligns community programming with promotional strategy (Price for Life, flash sales, etc.).
• Provides field teams with event kits, signage, and activation playbooks.
• Collaborates with Social Media team to amplify community activations.
• Partners with PR to leverage community involvement for earned media opportunities.
• Works with Marketing Ops to track leads, performance metrics, and attribution.
• Ensures brand standards and messaging consistency across all activations.
• Manages community engagement budgets across assigned markets.
• Tracks KPIs and delivers post-event performance reporting.
• Optimizes spend based on ROI and subscriber impact.
• Actively supports, promotes, and advances all aspects of Astound’s Inclusion and Belonging work.
• Other duties as assigned.

Qualifications

• 5–8+ years managing strategic marketing strategy in telecom, subscription, or high-volume acquisition businesses.
• 3+ years working in a competitive environment and/or with a challenger brand.
• Experience managing $10M+ performance budgets preferred.
• Experience leveraging AI tools to automate or enhance analysis is preferred.
• Expertise in developing and executing full-funnel marketing strategies that drive measurable growth.
• Advanced analytical, forecasting, and data-interpretation skills.
• Proven ability to scale customer acquisition efficiently through data-driven optimization.
• Strong proficiency in Excel and comfort working with large datasets.
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Skill in distilling complex data into clear, actionable insights.
• Exceptional written and verbal communication skills.
• High attention to detail and a customer-centric mindset.
• Strategic thinker with strong local-market execution capabilities.
• Strong collaboration and cross-functional leadership skills.
• Results-oriented approach, with a focus on measurable performance and continuous improvement.
• High energy and field-focused mindset.
• Strong presentation and storytelling abilities.
• Ability to thrive in a fast-moving, growth-oriented environment.

Education

• High school diploma or equivalent required.
• Bachelor's degree preferred.
• Major in Marketing, Digital Marketing, Communications, or related fields.

Benefits

• 401k retirement plan, with employer match.
• Insurance options including: medical, dental, vision, life and STD insurance.
• Paid Time Off/Vacation: Starting at 80 hours per year, increases based on tenure.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave: Varies based on state and/or local laws.
• Tuition reimbursement program.
• Employee discount program.

Base Compensation

The base compensation range for this position is $85,000 - $137,000 plus opportunities for benefits. Actual pay will vary based on various factors including location, relevant skills, experience, and capabilities.

Our Mission Statement

• Take care of our customers.
• Take care of each other.
• Do what we say we are going to do.
• Have fun.

Company Description

Astound is proud to be an Equal Opportunity Employer, committed to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here.