Field Engagement Manager- Marketing

Role Description

The Curana Health Marketing Team is hiring a Field Engagement Manager to help empower our field-facing teams, including Community Engagement Managers, Directors of Clinical Operations, and community partners—to drive patient growth and strengthen family engagement across our senior living communities.

Why This Role: This is a highly visible role at the intersection of marketing, operations, and community engagement. You’ll help scale programs that drive patient growth and strengthen the family experience across Curana Health communities.

Essential Duties & Responsibilities

• Serve as the primary marketing partner to the field—owning core programs, building scalable tools, and ensuring teams are equipped to execute effectively at the community level.
• Report to the Resident Engagement Lead and collaborate closely with Partner Success, Marketing, and Operations.
• Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates.
• Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns.
• Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution.
• Identify and scale best-performing strategies across communities.
• Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations.
• Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 4–7 years of experience in field marketing, community marketing, or marketing operations; healthcare, senior living, or multi-site service experience preferred.
• Demonstrated experience supporting direct-to-consumer (D2C) marketing efforts and partnering with sales teams or sales operations.
• Proven ability to develop and execute marketing collateral for field-based teams, including print, digital, and event materials.
• Experience building and managing multi-channel communication programs (e.g., email, SMS, and digital platforms).
• Experience creating scalable templates and toolkits to support distributed, field-based teams.
• Familiarity with CRM and marketing tools; Salesforce experience preferred but not required.
• Strong understanding of field operations, with the ability to create practical, on-the-ground solutions that support frontline teams.
• Excellent project management skills, with the ability to manage multiple priorities, workstreams, and stakeholders simultaneously.
• Exceptional written communication skills, with the ability to craft clear, engaging messaging for families, partners, and community staff.
• High level of empathy for field teams, with an understanding of community-based or clinical environments.
• Willingness to travel as needed for community visits, field onboarding, and team events.