Route Sales Director

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery—it's a delightful journey into the heart of flavor and community. Full-time employees are offered the following benefits: Comprehensive health and medical benefits 401(k) Retirement savings plan Professional growth and leadership training Paid vacation, holidays, and parental leave Benefits may vary depending on your work location. Bringing Home the Dough Flowers Foods, Inc. is looking to add a talented Route Sales Director to our quickly growing team! Title: Route Sales Director Salary Range: $75,000 - $85,000 Office Location: Ontario, CA This position is responsible for managing and supporting Route Sales Representatives efforts to manage customer relationships, engage in sales activities, grow their customer base, seek new selling opportunities in the market and track sales data. In this role, RSDs will be responsible for developing recommended sales strategies to build sales, the customer base, and brand recognition. Route Sales Directors will spend the vast majority of their time personally interacting with customers and Route Sales Representatives in the market to complete these tasks. Route Sales Directors will work independently with minimal supervision. RSDs will review and analyze pertinent sales and marketing data and provide updates and recommendations to the Market VP to discuss ways to improve customer relationships, increase selling opportunities, and enhance the relationship with RSRs. Rising to the Challenge: Position Responsibilities Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area Exercise discretion and independent judgment in carrying out job duties In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness Advise RSRs on maintaining and developing relationships with customers Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales Collaborate with Market VP and RSRs to analyze market and territory opportunities so that they can increase sales and grow territories Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives Stay current on consumer insights and adjust sales strategies accordingly Work with RSRs on potential opportunities to acquire new customers Work with RSRs on product promotions, displays, and other opportunities to build sales Track market conditions for customers Advise RSRs on the effectiveness and frequency of in-store displays and other promotions Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes‑Oxley, Safety, etc.) Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures Knead to Know: Preferred Qualifications At least 5 years of relevant experience in general management or sales. Past experience as a sales rep, distributor, or other sales position required. Additional Ingredients: Essential Job Requirements Bachelor's degree (preferably Sales or Business Administration) or equivalent experience We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre‑screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview. EEO Statement Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements. If you need assistance with submitting your resume due to a medical condition or disability, please send an e‑mail to Matthew West at View email address on click.appcast.io or View phone number on click.appcast.io. #J-18808-Ljbffr Flowers Bakeries