Director, MarTech Strategy & Activation

The Director, MarTech Strategy & Activation is a strategic lead within the Marketing organization, responsible for bridging technical capabilities and business applications. This role manages the daily operations of our AdTech and MarTech tools, ensuring they are configured to maximize the value of our first-party fan data for targeted, high-performance campaigns. You will act as the primary translator between marketing goals and technical execution, optimizing our automation ecosystem to improve fan engagement and drive measurable business growth.Responsibilities Strategy & InnovationLead the development of deep, multi-dimensional fan profiles that empower marketing teams with actionable audience insights and triggers needed to deliver effective campaignsOwn the adoption and marketing application of first-party data and data clean rooms, enabling advanced targeting, measurement, and privacy-safe data collaborationCreate new and innovative marketing use cases, pushing the organization toward advanced capabilities such as behavior-triggered journeys across all channels and products, predictive audiences, and event-based decisioningServe as the primary voice of the business to Product, Engineering, and Data teams, gathering and translating complex marketing requirements into clear technical specificationsEvaluate, recommend, and optimize the League’s MarTech tools; lead RFPs, pilots, and capability assessments to ensure the marketing technology stack meets marketer needs in addition to technical requirementsOperations & ExecutionCreate and enforce governance for marketing communications across Email, SMS, Push, and paid channels, including frequency cap definitions, prioritization logic, channel hierarchy, and suppression rules to ensure fans receive the right message at the right timeStandardize workflows across League and Club channels, ensuring all marketing stakeholders leverage shared automation capabilities to deliver consistent, high-quality fan experiencesPartner with Analytics and the Fan Data Platform team to define attribution logic and measurement frameworks, ensuring digital marketing programs are tracked, evaluated, and optimized with a consistent methodologyDevelop specific project plans to prioritize and execute against business goals; provide regular status updates on progress and gaps while actively soliciting feedback to maintain alignment across the organizationQualifications & Skills4-year degree in marketing, business, data science, or related field; or equivalent relevant experience7+ years of experience in marketing technology, marketing operations, or digital strategyDeep fluency in activation platforms (Email, SMS, Push, Paid Media, Journey Orchestration, etc.)Proven expertise utilizing Customer Data Platforms (CDPs) and Data Clean Rooms to drive secure audience targeting and personalizationDemonstrated experience acting as the liaison between business stakeholders and technical engineering teams, translating business goals into technical realityA track record of taking platforms from implementation to innovation, proactively creating use cases that drive measurable ROI or efficiencySolid understanding of marketing governance, data privacy (GDPR, CCPA), and the end-to-end digital marketing flowFamiliarity with Agentic AI workflows, synthetic data, or contextual intelligenceSalary Range: $155,000 - $190,000 (Base Salary) + BonusAs a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.Top MLB Perks & Benefits:Competitive Benefits PackageCompany Contributed 401K PlanPaid Time Off and HolidaysPaid Parental LeaveAccess to Free Tickets to Baseball Games & MLB.TVDiscounts at MLB Store | MLBShop.comEmployee Assistance Programs (EAP)Onsite/Online Training & Development ProgramsTuition ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsurancePet InsuranceWhy MLB?Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.California Residents: Please see our California Recruitment Privacy Policy for more details.Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at View email address on click.appcast.io. Requests received for non-disability related issues, such as following up on an application, will not receive a response.Are you ready to Step Up to the Plate? Apply below!