Digital Marketing Specialist

Digital Marketing Specialist Job Description Template

Our company is looking for a Digital Marketing Specialist to join our team.

Responsibilities:

  • Manage ad budgets, text ad creative, and keyword research;
  • Develops, maintains and improves customer-facing web/mobile experiences for dealer websites and email communications;
  • Collaborate with the marketing team to align all marketing campaigns with ads;
  • SEO – Keyword research;
  • Paid Search;
  • Email Marketing;
  • Researches and identifies third party vendors to facilitate objectives. Makes recommendations to Vice President Marketing Director;
  • Resolves requests, questions, and problems courteously and professionally. Ensures that communications are efficient and effective;
  • Provide ongoing digital marketing campaign updates to both agency and client executives;
  • Collaborate with team members on product and service launches from concept through development, delivery, launch and post-launch;
  • Manages digital media tools and remains current on the use of emerging tools and their applicability to D.L. Evans Bank;
  • Identifying areas where efficiencies can be implemented to increase resource utilization and overall Marketing program ROI;
  • Create/modify display ads, digital billboards, print pieces, etc;
  • Audit client websites to identify areas of opportunity for SEO tactics;
  • Monitors and updates all digital touch points, including the bank’s website and online reviews.

Requirements:

  • Able to communicate in a clear, consistent and transparent manner;
  • Working knowledge of design and prototyping tools;
  • Google analytics experience;
  • Video/audio production and editing skills are a plus;
  • Self-starter with a flexible attitude;
  • Strong foundation knowledge of marketing theory and application;
  • Experience successfully managing websites and social media platforms;
  • Extremely well organized and detail oriented;
  • An outstanding eye for detail, pattern, and error;
  • Self-directed and enjoys taking initiative;
  • Working knowledge in XML/JSON, PHP, JavaScript & other support languages;
  • 2+ years in a marketing position;
  • Personal websites and/or marketing agency experience;
  • Must have working knowledge in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat);
  • Strong computer and internet skills.