Email Marketing Specialist

Email Marketing Specialist Job Description Template

Our company is looking for a Email Marketing Specialist to join our team.

Responsibilities:

  • Compile, analyze, report and interpret data to support key sales data metrics;
  • Partner with Marketing Leaders to establish, iterate, and improve messaging style;
  • Partner with design team to establish, iterate, and improve email templates;
  • Accountability & Stewardship;
  • Experience creating and managing trigger-based Email campaigns throughout customer lifecycle;
  • Ensure email requests align with an overall marketing calendar;
  • Maintain list segmentation against personas;
  • Use software tools to design and execute customer engagement campaigns via email and SMS/texting;
  • Stay current with the latest email techniques and technologies, and digital marketing trends;
  • Support IP warm-up strategies for new lists;
  • Troubleshoot HTML, CSS and other performance issues to ensure identical rendering across browsers, ESPs, and devices;
  • Identify and plan content and tech assets and projects needed to support to customer engagement and CRO;
  • Regularly monitor email deliverability;
  • Deliver actionable insights and re-engage customers;
  • Support re-engagement efforts.

Requirements:

  • Able to work independently and make things happen and can operate cross-functionally in a team-oriented environment;
  • Competitive Pay and Incentives;
  • SQL experience a plus;
  • Knowledge of SQL a plus;
  • Experience creating and managing trigger-based Email campaigns throughout customer lifecycle;
  • Experience with Adobe Photoshop (or similar);
  • Spanish speaking a plus;
  • Strong attention to detail and accuracy;
  • Mailchimp;
  • 2+ Years of Experience with enterprise level Email Service Providers (ESPs) required, such as PostUp,Exacttarget, Responsys ,Silverpop or strongview;
  • Highly motivated, productive, and detail-oriented, with strong organizational skills;
  • HTML knowledge;
  • Passion for and experience with Pop Culture and book publishing preferred;
  • At least 3-5 years email marketing experience;
  • Exceptional communication, interpersonal and support skills.