Marketing Campaign Specialist Job Description Template
Our company is looking for a Marketing Campaign Specialist to join our team.
Responsibilities:
- Oversee marketing efforts (e.g., messaging, promos) and strategy related to IM-specific events;
- Understand client and prospect base and develop effective sales and marketing messages;
- Collaborate with sales, product development and stakeholders to align and continually review and evolve sales and marketing strategy;
- Track and analyze effectiveness of IM marketing and content;
- Understand Yardi corporate culture, messaging and brand;
- Communicate and collaborate often and well with project and product stakeholders;
- Leverage various systems to coordinate production and delivery of IM marketing collateral;
- Deliver annual marketing strategy and plan and contribute to sales strategy and plan for the assigned product/market;
- Identify and develop strong calls to action to help generate leads and manage the prospect funnel for desired results.
Requirements:
- 3-5+ years marketing experience;
- Financial services background preferred;
- Experience working with marketing automation and CRM data, HubSpot, DemandBase;
- Excellent interpersonal and relationship management skills;
- Excellent organizational skills;
- Excellent written and verbal communication skills;
- Excellent project management skills and the ability to manage multiple, competing priorities;
- Strong research and analytical skills;
- Positive and professional work attitude;
- Experience in commercial real estate and investment management is preferred;
- Bachelor’s degree in Marketing, Communications, or a related field;
- A minimum of 3 years of marketing experience is required;
- Experience with robust CRM systems;
- Marketing- and sales-oriented outlook;
- Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars.