Digital Media Specialist Job Description Template
Our company is looking for a Digital Media Specialist to join our team.
Responsibilities:
- Work with analytics team to monitor and manage multiple client campaigns and proactively expand and improve campaigns based on KPI goals;
- Stay up-to-date on latest platform changes, new channels, media landscape and best practices – share knowledge and best practice with the team;
- develop a deep knowledge of all media platforms including DSPs, Google, Bing, Facebook, Twitter and other premium media providers;
- Work with the internal teams (strategy, planning, account) to understand campaign goals and target market;
- Plan, design, and build paid search, social and programmatic campaigns across multiple platforms;
- Assist with digital ads and online marketing strategy;
- All staff are expected to support front desk duties as needed including greeting visitors, answering phones, and making sales;
- Optimize audience targeting, including location, device, time/day, behavior, and other demographic data;
- Assist in implementation of advertising pixels and tagging;
- Manage all aspects of paid social media programs, primarily Facebook/Instagram;
- Manage display campaigns through Google Display Network, third party DSPs, and direct publishers;
- Work with creative team to develop ad creative, including digital banners, audio, and video;
- Adobe Suite: media creation and editing (InDesign, Photoshop, Illustrator, Premiere, Lightroom, etc.);
- Preparation, design, and compilation of social media, blog, and website posts;
- FAC is a dynamic organization in the middle of an important pivot. Other duties may be assigned.
Requirements:
- Excellent interpersonal skills as the role requires working with a variety of teams internally and externally;
- Proficiency in Word, Excel, PowerPoint;
- Experience working within DMPs a plus;
- Proficiency in the following a plus: Google Tag Manager, Adobe Photoshop;
- Ability to manage multiple advertising programs under a set budget;
- Exceptional organization skills;
- Bachelors – Advertising/Marketing/Communications or Related Field;
- Must be willing to support the success of Flagstaff Arts Council and cheerfully take on tasks as needed for organization success;
- Strong interpersonal, written, and oral communication skills;
- Experience developing content for diverse audiences and differing engagement goals;
- Ability to work successfully and respectfully with diverse staff, partners, organizations, and stakeholders, and maintain space for all voices;
- Enjoy talking to a wide range of diverse audiences;
- Proactive, collaborative, professional, creative, curious, and hardworking;
- Appropriately handle confidential and sensitive information;
- Ability to navigate and respect a diversity of backgrounds, perspectives, personalities, and communication styles.