Director of Growth Marketing Job Description Template
Our company is looking for a Director of Growth Marketing to join our team.
Responsibilities:
- Manage and grow a world-class team, starting with our amazing Senior UA Acquisition Manager;
- Identify, test, measure, and optimize channels in order to grow revenue while maintaining strong LTV/CPA ratio and unit economics;
- Stay up-to-date on all changes impacting key media channels (including Facebook, programmatic, affiliate, podcast, TV, and OOH);
- Develop and maintain a robust testing plan across new and existing channels to diversify spend and minimize reliance on primary channels;
- Build processes and frameworks that will scale with a growing organization;
- Manage evaluation and onboarding of all new channel partners;
- Partner with finance to set aggressive spend, revenue, and ROAS goals (then hit them);
- Spearhead new operational and data initiatives that support acquisition efforts;
- Develop processes and frameworks that will scale with a growing organization;
- Work cross-functionally with analytics, creative, marketing, product, and engineering;
- Helping clients with data analysis, data architecture, and data tooling;
- Hiring, growing and developing people;
- Drive student acquisition strategy, owning channel and media mix;
- Set quarterly objectives/goals for team members (and agencies, as appropriate);
- Developing growth strategies for clients.
Requirements:
- Previous start-up experience a plus;
- Bachelor’s degree in quantitative or business fields or equivalent work experience;
- Experience with both managing external digital agencies and building / managing an internal growth team;
- Demonstrated ability to balance media execution across objectives (balancing prospecting/retargeting) and incorporate branding at every touchpoint;
- Exceptional quantitative skills and orientation toward data-driven decision making;
- Strong analytical skills and a passion for leveraging data to derive insights and drive impactful business and marketing decisions;
- 4-6 years of performance marketing experience: Paid Social, Paid Search, Display, Affiliate required, Direct Mail preferred;
- Good People – you are honest, inclusive, you are gracious;
- Passion for and connection to Cuyana’s philosophy and mission;
- Experience working with clients and managing client relationships;
- 5+ years mobile app digital or platform marketing experience;
- Extensive experience leading digital programs and driving digital innovation within the B2C space;
- Experience with multiple channels of unpaid and paid marketing – SEO, SEM, ASO, paid and organic social, non-attributable channels, etc;
- Ability to collaborate cross-functionally with other The Wing markets;
- Understanding of the technical side of analytics and how they are used in marketing processes.