Marketing Campaign Manager Job Description Template
Our company is looking for a Marketing Campaign Manager to join our team.
Responsibilities:
- Manage and update brand guidelines documents and enforce accurate execution of the brand throughout the organization and with external partners;
- Key communicator of marketing plans and details throughout the organization;
- Ensures consistency in WOW! brand use both internally and externally;
- Plan projects based on a budget from planning to execution;
- Meet quarterly MQL lead quotas;
- Own CRM marketing roadmap – including segmentation of players and personalized, targeted communications – across our games;
- Manage digital communications calendar across brands, at the global level;
- Brief the other marketing, sales, bus dev reps on your campaign plans. Take inputs and refine accordingly;
- Identify the resources needed to build the campaign elements and collateral;
- Manage promotional materials – inventory stock, place orders, verify receipt;
- Create and manage a quarterly marketing budget;
- Manage relationships with outside vendors as needed;
- Create and manage content for targeted, multi-channel digital marketing communications for all live services games;
- Establish a purpose for the campaigns: Goals, objectives, strategies to achieve the goal;
- Campaign execution: including sales follow up workflow with the appropriate tools. .
Requirements:
- 5+ years experience with marketing programs, campaigns, and websites. Experience marketing or selling within B2B and High Tech industries preferred;
- Self-starter, who can work independently and proactively to resolve issues, take ownership of tools, processes & reporting;
- Knowledge of product marketing and demand generation functions;
- Experience working with vendors and agencies on creative and technology;
- Expertise in digital marketing channels such as PPC, webinars, email marketing, SEO, SEM;
- Excellent written and verbal communication skills, with experience writing both long-form and short-form digital marketing content;
- Data driven marketer with strong analytical skillset, with experience driving key business KPIs and presenting results at the senior management level;
- Interest in gaming required; experience working in the gaming industry a plus;
- 5-10 years of experience in marketing, with a focus on digital marketing;
- Strong project management skills with the ability to push projects forward;
- Experience developing and managing digital marketing content and campaigns;
- Degree in Marketing or related field;
- Must have 4+ years experience in marketing;
- Experience with marketing automation platforms, including IBM, Adobe or Salesforce;
- Experience with marketing automation or digital marketing agencies is a plus.