CRM and Email Marketing Manager Job Description Template
Our company is looking for a CRM and Email Marketing Manager to join our team.
Responsibilities:
- Work closely with our nearshore and offshore email services and production resources to coordinate the on-time delivery of campaigns;
- Plan and maintain the email promotional calendar with stakeholders, ensuring timely delivery of flawless campaigns;
- Develop and oversee email personalization and segmentation strategies;
- Manage email reporting dashboards, monitor trends, share actionable insights and make recommendations based on results;
- Monitor daily program automations and data processes; troubleshooting when necessary;
- Format and import prospects lists, and segment audiences in the database;
- Prepare variations for A/B testing and execute test plans;
- Collaborate with internal teams, running QA to test email assets across environments;
- Create and execute data-driven, segmented, dynamic campaigns delivered to the right people at the right time;
- Test templates for deliverability and visual quality across a variety of email clients;
- Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team;
- Manage the end-to-end email production process for many of our client email deployments within leading ESP platforms.
Requirements:
- Excellent written and verbal communication and presentation skills;
- Intellectual curiosity, sound problem-solving and decision-making abilities, and strength in creative and innovative thinking;
- Ability to synthesize and analyze many sources of information, and develop path forward to achieve desired outcome;
- Knowledge of APIs and plug-in development a plus;
- Solid quantitative skills and familiarity with web analytics tools;
- Strong Excel & PowerPoint skills;
- Experience working with various ESPs and CRM/Marketing Automation systems (experience with ExactTarget/Salesforce Marketing Cloud preferred);
- HTML, CSS and AMPScript email coding proficiency; comfort with cross-client email coding best practices;
- Retail marketing experience a strong plus;
- Experience with mobile email optimization (and responsive email template builds) a plus;
- Strong project management background; experience collaborating across multiple stakeholders and departments to successfully execute projects;
- Exceptional attention to detail, strong organization and time management skills, and the ability to perform non-routine work with changing priorities;
- 2-4 years hands-on email marketing experience;
- BA/BS required.