Senior Manager, Email Marketing

Senior Manager, Email Marketing Job Description Template

Our company is looking for a Senior Manager, Email Marketing to join our team.

Responsibilities:

  • Own and operate the company email program, for customer acquisition, retention and service communications;
  • Create targeting and campaign targeting criteria, based on a test and learn results;
  • Ensure that any SMS messaging is accurate and on-brand;
  • Create segment-based communication strategies for all products for launches, product enhancements, promotions or proactive retention;
  • Track and report on campaign results and optimize for performance (CTR, open rates, engagement, revenue lift, control group testing, A/B testing);
  • Ability to project manage and manage a budget;
  • Manage and maintain content libraries and assets in Marketo, or other email and SMS platform tools hosted in the company;
  • Oversee that all automated content is published effectively and efficiently (including proofreading and editing);
  • Create hypothesis’ of what’s working, based on what you and an analyst (both in-house and from an agency) see in campaign data;
  • Organize and manage target content for web properties within the CMS platform;
  • Creating advanced email automation flows;
  • Devising new and creative ways to grow the company’s email subscriber list;
  • Writing email content and maintaining a rich and varied email content calendar;
  • Owning strategy and execution of the company’s email marketing;
  • Driving and monitoring customer reengagement and retention.

Requirements:

  • Bachelor’s degree and 2+ years of consumer email marketing experience;
  • Excellent analytical skills, including Excel / Google Sheets and Google Analytics (SQL a bonus);
  • Familiarity with common email automation tools, e.g. Autopilot, ActiveCampaign;
  • Solid design instincts (but also knows when to pass the ball to a designer);
  • Working knowledge of HTML/CSS.