Head of Digital Marketing Job Description Template
Our company is looking for a Head of Digital Marketing to join our team.
Responsibilities:
- Manage a high performing team that is delivering on the business needs and current on digital best practices;
- Gather internal and external input to develop a strategic vision for our digital opportunity set;
- Develop and execute successfully around Dimensional’s content strategy and promotion;
- Monitor the website analytics function and help drive that function for other capabilities within marketing and the firm;
- Develop business proposals and roadmaps for digital products and overarching change initiatives that touch the digital space;
- Develop business cases and communicate product strategy to senior audiences;
- Lead, mentor, and empower people on the team and across the department;
- Own and proactively identify issues and drive resolutions end-to-end;
- Engage and support communications activities with senior stakeholders;
- Develop and drive internal/external facing product management strategy for domains related to public, client, and employee experiences;
- Build and maintain relationships with key partners and stakeholders.
Requirements:
- Highly analytical, as demonstrated by a BS degree or prior work in a technical industry;
- Experience measuring offline marketing efforts;
- Experience deploying six-figure marketing budgets and measuring ROI;
- Experience with mobile advertising;
- Illustrator/InDesign experience for mocking up campaigns;
- Experience with mobile attribution;
- SQL expertise;
- Experience with models & analytical programming languages like R and Python;
- Experience with models & analytical programming languages like R and Python.