Digital marketers promote brands, products and services through social media, websites and apps.
Digital Marketer Job Description Template
Our company is looking for a Digital Marketer to join our team.
Responsibilities:
- Analyze existing user experience data;
- Outline a strategy to implement SEO, UX, and digital marketing to align the customer needs with the client’s product/service;
- Understand our clients and their objectives;
- Analyze existing digital assets from both a technical and non-technical standpoint;
- Work closely with creatives to ensure that all design and copy elements are optimized for user experience and SEO;
- Report on the impact of the strategy and make recommendations for further improvements;
- Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns;
- Continually improve landing page optimization, keyword research, link building, and content refreshes, and attain overall SEO maturity and reputation;
- Recommend areas for improvement within the existing digital strategy.
Requirements:
- Strong knowledge of marketing funnels and conversion techniques;
- Understanding of Google Analytics, Google Search Console and Google AdWords;
- Basic knowledge of website design, HTML, search and social advertising, URL architecting, programmatic advertising, email marketing and e-commerce;
- Experience in a strategic marketing role;
- Understanding of SEO & SEM;
- Experience with Reporting Tools & Dashboards;
- Strong presentation/people skills;
- Experience with SEO tools like MOZ, SEMRush;
- Experience with Hubspot or similar CRM;
- Some copywriting.