Senior Digital Marketing Manager Job Description Template
Our company is looking for a Senior Digital Marketing Manager to join our team.
Responsibilities:
- Create and present monthly reports on team performance with KPI’s in executive meetings;
- Lead marketing strategies and present them to clients;
- Create, set up, track and optimize campaigns on various platforms;
- Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered;
- Own campaign structure and setup to ensure accurate analytics and measurement are being captured;
- Provide ideas to boost marketing results;
- Manage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc);
- Continuously improve the user experience;
- Manage social channels with the help of Demand Generation and Product Marketing Teams;
- Work in close partnership with Marketing Ops on a technical stack and vendors that return results;
- Work closely with the digital and design teams to produce visually appealing content and copy relevant and specific to each digital channel;
- Support strategy and implementation of account-based marketing tools, technologies, and platforms to deliver business objectives;
- Continuously analyze market trends and design to best practices;
- Build and enhance vendor relationships and stay abreast to new media tactics;
- Understand and influence the design of lead flow, pipeline generation, and marketing automation that will maximize the impact of your campaigns.
Requirements:
- Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered;
- Proven experience in PPC, paid social and content marketing;
- Own campaign structure and setup to ensure accurate analytics and measurement are being captured;
- Superb English communication and copywriting skills;
- Strong interpersonal skills; experience working across different teams to inform and produce content;
- Self starter with a roll up your sleeves and figure it out spirit – we are a lean team and need people who thrive off a fast-paced environment;
- B2B marketing experience – preferably in information technology/SaaS space;
- Highly creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintain brand elevation;
- At least 5 Years Previous Experience;
- Knowledge and proven experience creating, executing and continually optimizing successful paid marketing campaigns;
- Classy experience a plus/not required;
- Ability to think creatively and work under tight deadlines;
- Sensitivity, tact and the ability to honor confidentiality;
- Strong knowledge of SEO and web optimization techniques;
- Initiative: Requires the drive to go above and beyond in order to improve or enhance job results.