Senior Content Marketing Manager

Senior Content Marketing Manager Job Description Template

Our company is looking for a Senior Content Marketing Manager to join our team.

Responsibilities:

  • Work seamlessly across the Marketing and Product teams to support integrated campaigns and capitalize on identified opportunities;
  • Partner with the Creative team and business leaders to create performance-driven content that is on brief, on time and on budget;
  • Build an effective, scalable and efficient content marketing engine, including deploying mission critical tools, processes and systems;
  • Establish Content KPIs and goals, partnering with the Marketing Analysis team to provide regular leadership updates and recommendations;
  • Define and create content marketing strategies and plans based on company-wide goals that support and extend marketing initiatives;
  • Understand the customer’s buying journey and evaluate how we can better leverage content to move prospects deeper into the funnel;
  • Work with digital and SEO teams to implement strategies that improve keyword rankings, drive web traffic and deliver leads.

Requirements:

  • Analytical and data-driven mindset with a proven ability to manage multiple competing (and sometimes shifting) priorities simultaneously;
  • BA/BS in marketing, business, or a related field. Masters degree preferred;
  • 7-10 years of proven experience of delivering measurable business impact through content marketing on behalf of established and/or emerging brands;
  • Maintains a do-what-it-takes attitude and enjoys working in a fast-paced working environment.